The runaway success of Pokémon GO is undeniable. In a few short days since its debut last week, the freemium title has become the top free app on the US App Store and the most downloaded and highest-grossing app in the countries where it is available. It sent Nintendo shares up 25 percent, adding $7.5 billion to the company's market capitalization. Furthermore, the game is about to surpass Twitter among Android users in the United States in terms of daily active users.
But there's a darker side to its success as widespread media coverage combined with pent-up interest and the power of the Nintendo and Pokémon brands in some cases seem to be resulting in a string of thefts, burglaries and even car accidents and other injuries.