Remember how Steve Jobs told his biographer Walter Isaacson that he is willing to wage a "thermonuclear war" on Android because it's "a stolen product"? Having already spent an estimated 100+ million dollars on war on Android, Apple certainly means business. Sadly, the larger contest between Apple and Google is nowhere near resolution.
According to a fascinating cover story by Bloomberg, Apple is in it for the long run. The company is well-aware that many people have yet to choose a smartphone, a decision which usually entails loyalty to that phone's operating system. Yup, it's all about the same ol' lock-in.
