Alexa

Amazon responds to new Apple TV with updated Fire TV box with 4K support and Alexa search

Eight days have passed since Apple has taken the wraps off its fourth-generation $149 Apple TV featuring downloadable apps and games, universal search with Siri and more, and now Amazon has conveniently rolled out its second-generation Fire TV.

Unlike the new Apple TV which disables 4K video output in software, the new Fire TV supports 4K video streaming right out of the box. It includes a new voice-enabled remote and comes outfitted with Alexa, which is basically Amazon's version of Siri.