A new report alleges that Apple News may soon support ad delivery via networks like Google’s DoubleClick for Publishers while allowing readers to pay a small fee to read stories from publishers like WSJ which are locked behind a paywall.
Following a report last week claiming that Apple is shifting more of its TV advertising in house, Ad Age has taken an extensive look at the company’s new marketing strategies. To regain its edge amid tough competition, Apple has been working hard on assembling an in-house creative team that will eventually number 1000 employees. The company is going after some of the top advertising talent, even poaching executives from its longtime partner TBWA/Media Arts Lab.
Apple now employs the controversial tactic of pitting TBWA against its internal team, siding with whoever comes up with the best creative ideas and running with it. The in-house team has already won at least a few campaigns, including an ad for the iPad Air last year showing off the thinness of the tablet. The internal team was also behind another iPad Air called Your Verse, featuring American actor Robin Williams…Â
Ad Age reports this afternoon that Apple has hired Karl Heiselman, the global CEO of branding agency Wolff Olins. The news comes as the iPad-maker looks to double its in-house creative talent to better combat marketing from Samsung and others.
Interestingly enough, Heiselman used to be a design contractor for Apple in the early 1990s, before Steve Jobs made his triumphant return. He says back then the company was still trying to find itself, and he believes it’s once again at a crossroads…
Specialized publication AdAge is out with a new report which asserts – based on chit-chats with the obligatory “people familiar with the matter” – that Apple and the Vevo music website (no, I’m not capitalizing the name) have teamed up on providing the official app for the Apple TV to stream music videos 24/7 over the Internet. Akin to the Vevo TV feature found in Vevo’s existing iPhone and iPad programs, the Apple TV application would offer non-stop streaming of music videos from Vevo’s content partners.
Such a piece of software has the potential to effectively turn your $99 set-top box into the MTV jukebox for the 21st century. Keep in mind Vevo controls a catalog of 75,000 music videos from more than 21,000 artists…
As you may have heard, Apple is now rushing to close music licensing deals for iRadio. And with Warner Music apparently finally on board, the company should formally take the wraps off its Pandora-killer at the WWDC keynote next Monday.
Bloomberg yesterday explained Apple’s ad team is prepping to sell in-app iAds to major brands, which apparently can’t wait to advertise on iRadio. And now a new report by a major advertising trade publication claims Apple is also keen on monetizing the free service by injecting traditional audio ads…
