The next iPhone is upon us (think September 21-ish) and Apple's rivals are scrambling to conveniently time their upcoming 'hero' device announcements around the same timeframe. That's brave tactics, trying to divert spotlight away from the mother of all upgrades, as analyst Gene Munster dubbed the iPhone 5 release.
Both Samsung and Nokia are set to unveil new high-end devices built around Microsoft's Windows Phone 8 software. One of the devices is being described in court documents as an "iconic smartphone". All phones should be on store shelves in time for the holiday shopping frenzy. Should Apple be worried?