Passbook

Apple to Google: f**k you

Apple really stick it to Google by supplanting Google Maps in iOS 6 with in-house mapping service, didn't it? But more than anything, yesterday's WWDC keynote has proven that Apple is just as merciless without Steve Jobs.

As both tech giants fight tooth and nail for mindshare, Cupertino is now adamant to go thermonuclear on everything Google, not just Maps.

The iPhone maker demonstrated its incredible agility and willingness to fight Google on multiple dimensions yesterday. To that extent, iOS 6 could be viewed as the biggest step yet in the de-Googlification of iOS.

Here's why...

Apple unveils new Passbook application

In line with previous rumors, Apple has just announced a new application called Passbook. The tagline of the app is "The simplest way to get all your passes in one place."

Passbook will organize all of your gift cards, tickets and other passes for you, allowing you to pull them up and use them at a moments notice...