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Amazon unveils its Apple TV competitor: meet the $99 Fire TV set-top box

Christian Zibreg ∙ Updated October 13, 2018

Amazon has just taken the wraps off its new media-streaming device designed to compete with the likes of Apple's $99 Apple TV hockey puck, Roku devices and other media-streaming boxes available to cable-cutters today.

It's rather predictably called the Fire TV in a nod to the successful Kindle Fire tablet brand, costs $99 and runs a forked Android version code-named 'Mojito'.

Powered by a quad-core processor with 2GB RAM and a dedicated graphics processor, the set-top box is capable of streaming full HD 1080p resolution video (1,920-by-1,080 pixels) and Amazon claims it's three times more powerful than the Apple TV.

It supports 7.1 Dolby Digital Plus surround sound via HDMI and optical audio-out, has dual-band, dual-antenna Wi-Fi, comes with a Bluetooth remote and ties into Amazon's vast ecosystem of digital content licensed from Hollywood majors and broadcasters.

I don't think Apple should be concerned because the Fire TV's user interface appears clunky (I even like Chromecast's better) and it's hard to see much that isn't already out there, though I have no doubt in my mind that the Fire TV is here to stay and tie existing Amazon customers even deeper into its ecosystem.

Read on for the full reveal...

Roku CEO unfazed by talk of new Apple, Amazon TV boxes

Cody Lee ∙ Updated April 16, 2018

With Amazon expected to unveil a new set-top box device next week, and Apple rumored to have a new TV product of its own in the wings, you have to wonder if the folks over at Roku are concerned at all about their business. Well if they are, they certainly aren't showing it.

Roku CEO Anthony Wood joined Peter Kafka on stage last night for an interview at the inaugural Code/Media event, and he appeared unfazed by the news that Amazon will likely be encroaching on his turf. He also didn't seem too worried about Apple's future television plans...

Amazon said to be launching its set-top box next week

Cody Lee ∙ March 27, 2014

Following reports from last week that Amazon is planning to launch its long-awaited Apple TV competitor in next month, Amazon has sent out invites for a media event scheduled for April 2nd. The invitations ask that reporters join the company for an 'update' on its video business.

And according to a new report from Recode, the e-commerce giant is going to use the event to unveil a new set-top box device. Citing sources familiar with Amazon's plans, the outlet says the device will be capable of streaming media to TV sets, competing directly with Apple and Roku...

Report: upcoming Apple TV refresh to serve as full-on cable box replacement

Christian Zibreg ∙ Updated November 19, 2018

Two months ago, the reliable blogger Mark Gurman was first out of the gate with a report painting a pretty rosy picture of an upcoming Apple TV hardware refresh, said to include full-blown downloadable games via an Apple TV App Store of sorts.

He also learned from sources that the box could sport a built-in TV tuner to effectively control your existing cable boxes and TV stations, helping put the real TV into Apple's $99 set-top box.

A new report yesterday by former WSJ writer Jessia Lessin's new outlet, The Information, provides additional tidbits regarding the gaming and cable box functionality...

Apple and Comcast mulling streaming TV service for next-gen Apple TV

Christian Zibreg ∙ Updated October 13, 2018

Apple's $99 media-steaming box last year raked in more than a cool $1 billion in combined hardware and related content sales, prompting CEO Tim Cook to argue during Apple's annual shareholders meeting that "it's a little more difficult to call the Apple TV a hobby these days."

The company is reportedly updating the Apple TV hardware sooner than later with refreshed internals, allegedly adding gaming functionality via an Apple TV App Store for downloadable games and a built-in TV tuner to control your existing cable boxes and TV stations.

On the other hand, Apple thus far has been unable to obtain content rights for an a-la-carte TV service due to licensing negotiations and other issues. A report by The Wall Street Journal last night now claims that Apple is negotiating with Comcast using its infrastructure for optimal delivery of a streaming service for the next-gen Apple TV...

WSJ: Amazon launching its Apple TV competitor next month

Cody Lee ∙ Updated October 13, 2018

Building on previous reports, the Wall Street Journal is reporting that Amazon is set to begin shipping its long-awaited video-streaming device next month. The device will thrust the e-commerce giant into a highly competitive space occupied by Apple, Google and others.

Citing sources familiar with the product, the outlet claims that the device will carry a variety of apps available on Roku and Apple set-top boxes and run on a version of Google's Android software. And like Amazon's other hardware devices, it will likely carry the Fire brand...

Double mockup: 12.9″ iPad Pro + next-gen Apple TV with iPod touch style remote

Christian Zibreg ∙ March 17, 2014

Apple may not be interested in making a full-on television set after all, if Yukari Iwatani Kane's scathing book, titled Haunted Empire: Apple After Steve Jobs (available on the iBooks Store), is anything to go by. Needlees to say, that's not stopping those mockups from coming.

Take, for instance, German website Curved.de which today put out an interesting concept envisioning Apple's rumored oversized iPad, the iPad Pro with a 12.9-inch edge-to-edge screen.

The same outlet previously mocked up a next-generation Apple TV concept sporting an interesting looking remote with touch controls that resembles the iPod touch. Unlike some other crazy concepts, the publication did its homework by basing the renderings on rumor-mill reporting.

I've included both concepts for your viewing pleasure right below the fold so have a look and tell us what you think in the comment section...

ACC Sports channel added to Apple TV

Christian Zibreg ∙ March 17, 2014

In time for March Madness, the ACC Digital Network has partnered with Apple on enabling an ACC Sports channel on the company's $99 media-streaming box.

The ACC Sports channel, now live for Apple TV users in the United States, gives you access to highlights, updates, analysis and feature programming from Atlantic Coast Conference colleges, updated daily.

The channel promises hundreds of videos to choose from. Specifically for March, host Jeff Fischel and former ACC basketball greats Drew Barry and JR Reid will follow ACC teams as they advance throughout the tournament with game previews, analysis and a 'Road to Texas' feature series...

Steve Jobs told executives Apple would not release a TV

Cody Lee ∙ Updated April 16, 2018

When the magic dust of the iPad settled, pundits and analysts alike began to wonder out loud what Apple was going to do next. What product category was the company going to revolutionize next? And for the longest time, a lot of folks thought it was going to be televisions.

Some even believed that's what Steve Jobs was referring to when he said he had "finally cracked" the secret of TV. But according to a passage from Yukari Kane's new book 'Haunted Empire: Apple After Steve Jobs,' the co-founder never wanted Apple to release its own TV set...

Hidden AirPlay feature discovered in Apple TV 6.1

Cody Lee ∙ March 12, 2014

Apple released version 6.1 of its Apple TV software alongside iOS 7.1 on Monday. The update seemingly included little in the way of changes, outside of a new option that allows you to hide channel icons from the main menu.

But apparently there's a hidden feature in the new firmware that hasn't been talked about much, and it's actually a fairly big deal. According to a new report, ATV 6.1 enables you to discover AirPlay connections via Bluetooth...

Apple TV 6.1 update adds new way to hide apps

Cody Lee ∙ March 10, 2014

In addition to launching iOS 7.1 for the iPhone and iPad today, Apple also rolled out new firmware to the Apple TV. The software, labeled as version 6.1, brings about a handful of improvements, including the ability to hide channel icons from the ATV's Main Menu.

While you could hide icons in previous versions of Apple TV software, the process was very convoluted, forcing you into the Settings menu > General > Restrictions > Hide. But with today's update, you can now skip all that and hide icons right from the home screen...

Updated iTunes Festival channel added to Apple TV for SXSW

Cody Lee ∙ Updated April 16, 2018

Following the release of an updated iTunes Festival app for iOS on Thursday, Apple has rolled out a new TV channel for its Apple TV. For us, the icon is showing up in the second row of icons, right in the middle, so it's almost impossible to miss.

Clicking on the icon takes you to the Festival channel, where you can get the low-down on all of the major acts that are going to be playing at Apple's SXSW event this week. You can also view their concert dates and listen to samples of their music...