Diagnosing Apple's Wall Street woes has become a bit of a cottage industry, prompting some to crown the consumer tech giant a has-been, while other observers point to a resurgent future. Earlier this month, a Forbes business contributor took a shot, claiming South Korea's Samsung has overtaken Apple using the iPhone maker's own weapon: promotion.
After knocking out music giant Sony with the iPod, using the iPhone to drive BlackBerry to the fringes and destroying the PC market with the iPad, Apple is "milking" its hard-won gains. Meanwhile, Samsung has plowed revenue back into promotion, outspending Apple by more than four-to-one. Ad attack coupled with Samsung's much wider footprint helped the Galaxy maker to change the game on Apple...