Apple to unify its separate cloud services teams to improve Siri, Maps, iTunes, iCloud & more

Bloomberg's Mark Gurman is reporting today that Apple is in the process of unifying its separate cloud services team in an effort to foster tighter collaboration between them, better compete with Google and Amazon in the cloud space and improve Siri, Maps, iTunes, iCloud and other services.

Eddy Cue, Apple's boss of Internet Software and Services, will oversee the effort to move cloud service engineering teams to a single campus as Apple continues shifting its cloud to its own infrastructure.

How to clear all app notifications at once on iPhone and iPad

iPhone Notification Center with no notifications

It’s easy to lose track of the notifications you’re receiving on your iPhone and end up having dozens of them filling up your Notification Center. Thankfully, you can dismiss all your Notification Center notifications in one fell swoop with a single gesture, making it much quicker than swiping left on each alert and dismissing them individually.

Apple creates new ‘Orchard’ program to develop marketing talent

Apple has created a new marketing apprenticeship program called 'Orchard,' reports MacRumors. The site discovered an intriguing landing page, tweeted out by a number of Apple employees, that leads to the Jobs section of Apple's website.

The Orchard is described as an "innovative, creative program" in the Marketing Communications group at Apple. Its mission is to bring together a talented and diverse group of up-and-coming creatives to grow and develop with professionals.

Search Ads are now live in the App Store

As promised, Apple on Wednesday officially launched Search Ads in the App Store. You'll notice them at the top of select App Store search results, denoted by a light blue background and a clear 'Ad' placed just below the app's name.

In our few quick tests, we saw Search Ads for generic terms like 'email,' 'weather,' and 'calendar,' as well as for specific app names like 'Uber.' Sometimes the ad matched our search term, and sometimes it showed a competing product.

Samsung buying Viv, the AI assistant developed by Siri creators

Samsung has agreed to acquire Viv, the next-gen AI assistant that was developed by Siri co-founders Dag Kittlaus and Adam Cheyer. TechCrunch reports that it will continue to operate as an independent company, providing services to Samsung and its platforms.

Viv made numerous headlines earlier this year, when the team demonstrated the power of its assistant. In one scenario, it was able to successfully order a pizza over the Internet customized with toppings from several employees with a few simple voice commands.

Apple issues a statement regarding sapphire protection on iPhone 7 camera lens

Coverage of YouTuber JerryRigEverything's scratch test of the iPhone 7's iSight camera lens wasn't lost on Apple. In the video, the device's camera lens is shown attracting scratch marks at a level six on the Mohs scale of hardness. That's quite surprising given both the official iPhone stats webpage and Apple's marketing boss Phil Schiller insist all current iPhones use sapphire for camera lens protection.

Now, pure sapphire crystal should sustain scratches up to a level nine, so it's odd that the iPhone 7's camera lens would scratch more easily than it should. As it turns out, the sapphire “issue” was serious enough to warrant an official statement from Apple.

Identifying songs inside iOS 10 Messages with Shazam’s new iMessage app

Shazam, a music identification service that's integrated into iOS (“Hey Siri, what song is this?”), recently celebrated a billionth download of its popular mobile app. Today, the company pushed a sweet little update to Shazam and Shazam Encore iOS apps in the App Store. Bumped to version 10.1, the refresh software packs in a brand new iMessage app with support for music detection within iOS 10's stock Messages app, here's how to use it.

Latest iOS 10.1 and macOS Sierra betas now available to public beta testers

Apple today released a second beta of an upcoming iOS 10.1 software update and a third beta of an upcoming macOS Sierra 10.12.1 software update to non-developers who are enrolled in the official Apple Beta Software Program.

Both macOS Sierra and iOS 10.1 public betas can be downloaded over-the-air through Apple's Software Update mechanism on devices enrolled in the beta program. iOS devices must have the proper certificate installed to run public betas.

Apple’s rescheduled earnings call could hint at unveiling of new Macs around October 27

Apple originally told investors it would be publicizing its quarterly earnings report on Thursday, October 27.

Curiously, a notice posted on the Apple Investor Relations website earlier this week has moved up the upcoming earnings call with Wall Street investors by two days to Tuesday, October 25, over what Apple describes as a simple “scheduling conflict”.

Longtime Apple reporter Philip Elmer-DeWitt speculates that the move might mean that Apple could be planning to hold a launch event for new Macs on October 27.