Watching this epic Beats ad featuring several high-profile football stars, you would've thought that Apple's newly-acquired headphone line was going to be a staple at this year's World Cup, but that hasn't been the case at all. The iconic accessory has been noticeably absent from players' necks since the tournament began last week.
And apparently Sony is behind the anomaly. The company's licensing agreement with FIFA, the governing body behind the World Cup, says that players can't 'advertise' rival hardware at games or media events...