Netflix cuts subscription prices in more than 30 countries

With lower prices, in some cases cut in half, Netflix hopes to appeal to customers and bring new subscribers to more than three dozen countries around the world.

A Netflix logo sign on a building in Hollywood, Los Angeles at sunset
But will people care about Netflix’s lower prices? | Image: Venti Views / Unsplash
  • What’s happening? Netflix has recently lowered subscription prices for its service across a bunch of Middle Eastern, African and European countries.
  • Why care? In a world of ever-costlier streaming services, Netflix’s offering just became more affordable in more than three dozen countries.
  • What to do? Review the current plans and pricing on the Netflix website.

Netflix cuts prices in over 30 countries

In some countries, the company has halved the cost of a subscription. Prices have been lowered for customers in more than 30 countries across Europe, the Middle East and Africa like Yemen, Jordan, Libya, Iran, Kenya, Croatia, Slovenia and Bulgaria.

From a revenue perspective, these are not major markets, but Netflix is testing a different approach after years of ever-increasing subscription prices.

“We know members have never had more choices when it comes to entertainment,” a Netflix spokeswoman said, confirming the company was updating the pricing of plans in some countries. This isn’t the first time Netflix has lowered the service cost.

Sarah Krouse, The Wall Street Journal:

Netflix has lowered the price of its service in the past, particularly when it faced tough competition or wanted to add users faster. For example, it cut the price of subscriptions in India in 2021, after initially targeting more affluent users there with pricey plans.

The list of countries with lowered Netflix prices

Netflix slashed the cost of its service in these countries and regions:

Afghanistan, Albania, Algeria, Angola, Bangladesh, Belize, Benin, Bhutan, Bolivia, Bosnia & Herzegovina, Botswana, British Indian Ocean Territory, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Cape Verde, Central African Republic, Chad, Christmas Island, Comoros, Congo – Brazzaville, Congo – Kinshasa, Côte d’Ivoire, Croatia, Cuba, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Ethiopia, Fiji, Gabon, Gambia, Ghana, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Indonesia, Iraq, Jamaica, Jordan, Kenya, Kiribati, Laos, Lebanon, Lesotho, Liberia, Libya, Macedonia, Madagascar, Malawi, Malaysia, Mali Mauritania, Mauritius, Mongolia, Montenegro, Morocco, Mozambique, Myanmar (Burma), Namibia, Nepal, Nicaragua, Niger, Palestinian Territories, Panama, Papua New Guinea, Paraguay, Philippines, Pitcairn Islands, Romania, Rwanda, Samoa, São Tomé & Príncipe, Senegal, Serbia, Seychelles, Sierra Leone, Slovenia, Solomon Islands, Somalia, South Sudan, Sri Lanka, St. Barthélemy, St. Helena, St. Lucia, St. Martin, St. Vincent & Grenadines, Sudan, Suriname, Swaziland, Tanzania, Thailand, Timor-Leste, Togo, Tonga, Tunisia, Tuvalu, Uganda, Vanuatu, Venezuela, Vietnam, Wallis & Futuna, Yemen, Zambia and Zimbabwe.

The streaming fatigue is real

People can choose from too many video services these days, a problem for those who want to cut the cord and stream their favorite programs instead.

After stellar growth and billions invested in content licensing and production, services like Disney+, Netflix and others have been jacking up prices. However, the move backfired by causing a significant change in consumer behavior.

Now, more than ever, people subscribe to video services to watch certain shows, canceling the service until another not-to-be-missed show drops.

In this brave new world for streamers, Netflix has made some moves to boost its bottom line by launching a cheaper ad-supported option and requiring people who share their account with people outside of their household to pay more to do so.

The company has already instituted the new policy for password sharers in Canada and Spain, with more countries to follow soon.