Amazon Prime Video is getting a major redesign

Some companies take a more aggressive approach to redesigns, offering up new looks to their software (or hardware!) on a speedy basis. Some, though, take a much slower approach and don’t refresh anything for years. But sometimes things just need a sprucing, and Amazon Prime Video definitely falls into that category.

The good news is that the wait is almost over, with Amazon confirming that a pretty big refresh for Prime Video is rolling out beginning today. As reported by The Verge, this is definitely one of the biggest redesigns for the streaming service in years — even if it still probably still look plenty familiar to users.

Amazon Prime Video’s refresh is meant to make things look a lot less cluttered. But, more than that, also make it more obvious what’s available via that Prime subscription you probably have. This will make it so that Amazon’s original content, like The Boys and the upcoming The Rings of Power, are more directly associated with a necessary subscription to access.

Amazon’s subscription-based content will have a blue check mark and “Included with Prime” within the description of the show or film you’re looking at. Meanwhile, content that can be rented or purchased will have a gold shopping bag icon in the description.

The primary means of navigation has shifted to the left side of the display, something that’s familiar with other services out there. There are six primary resources: Home, Search, Free, Live TV, Store, and My Stuff. If you navigate to the Home area, you’ll find a variety of different sub-categories that will offer up content ranging from movies to TV series.

Looking for something popular on Prime Video? Well, Amazon has users covered there, too. There is a brand new Top 10 list that will be prominently displayed, showing what’s popular at the time. You can see what that looks like in the above image.

While there are some major changes at play here, the overall concept of Prime Video is still present. That should make the refresh appealing to the eye, but also not completely alienate users or make it impossible to find something to watch.

As far as when you might see this redesign, it could be soon. Amazon’s refresh of Prime Video begins rolling out today on Android and a variety of different smart devices, including smart TVs, video game consoles, and connected streaming devices like Amazon’s Fire TV stick. The initial rollout also includes Roku and the Apple TV.

Amazon says the rollout will finish up with iOS and on the web in the coming months. It’s also worth noting that the new design will not be present on some hardware, including the Apple TV released in 2012, or Sony’s PlayStation 3. So keep that in mind.

What do you think of the new redesign, based on the static images?