Apple today launched its new Black Unity Apple Watch collection, consisting of a limited-edition Sport band that has been assembled from individual pieces of colored fluoroelastomer, along with the wearable device itself and a specially-crafted watch face.

The new Apple Watch Series 6 Black Unity edition starts at $399 for the GPS model and $499 for the cellular edition. The standalone Black Unity Sport band is priced at $49.

Get your Black Unity watch

Here are their respective Apple.com listings:

Apple notes that it supports organizations that advance racial equity and justice, including Black Lives Matter Support Fund via the Tides Foundation; European Network Against Racism; International Institute on Race, Equality and Human Rights; Leadership Conference Education Fund; NAACP Legal Defense and Educational Fund, Inc.; and Souls Grown Deep.

Introducing the Black Unity collection

According to the company, this limited-edition Apple Watch release pays homage to the rich tradition and craft of quilting in the Black community.

It was designed to celebrate the colors of the Pan-African flag:

Red for the blood that unites people of the African Diaspora and was shed for their liberation, black for the people whose existence is affirmed by the flag, and green for the vibrant natural wealth of Africa, the Motherland.

As for the new Black Unity band, it’s got the words “Truth. Power. Solidarity.” laser-engraved onto the interior of the stainless steel fastening pin.

Members of the Black creative community have also snapped up some great photographs to honor the ongoing fight for racial justice, which Apple shared today as well.

Unity watch face

As for the Unity watch face, it’s available across all Apple Watch models with the recently-released watchOS 7.3 software or later. The Unity watch face displays a pattern that changes dynamically as you move, creating a unique face for everyone.

Apple Watch screenshots showing the new Unity watch face, inspired by the colors of the Pan-African flag, that's available with the watchOS 7.3 software

Image Credit: Filipe Espósito/9to5Mac

Other initiatives

This is one of the several ways that the iPhone maker is celebrating Black History Month in February. As an example, Apple Watch wearers are being challenged to close their Move ring seven days in a row during February to win exclusive stickers for iMessage and FaceTime.

And lastly, the Apple website today shared details of the company’s previously announced racial equity justice initiative to dismantle systemic racism, including a long-term $100 million commitment to help ensure more positive outcomes for communities of color.