Apple has launched a new editorial franchise which was designed to promote rising podcast creators every month, with comedian and filmmaker Chelsea Devantez’s “Celebrity Book Club” the first such feature available at launch. These special editorials are available in the Apple Podcasts apps across the iPhone, iPad, Mac and other devices, including on the web.

Ben Cave, the global head of business for Apple Podcasts, was quoted as saying:

Apple Podcasts Spotlight helps listeners find some of the world’s best shows by shining a light on creators with singular voices. Chelsea Devantez has created a fun, vibrant space with ‘Celebrity Book Club’ for listeners to gain new perspectives on the celebrities we thought we knew.

Apple will introduce podcast listeners to creators like Chelsea each month.

A teaser graphic for Apple Podcasts Spotlight featuring Chelsea Devantez's "Celebrity Book Club" podcast

Image Credit: /Stitcher

According to Apple, Podcasts Spotlight will “represent a diverse range of podcast genres, formats, and locations — with a focus on independent and often underrepresented voices”.

The idea for the “Celebrity Book Club” podcast started last February while Chelsea was drunk in a hot tub reading Jessica Simpson’s memoir. “Celebrity memoirs have always been my favorite genre, and I’ve read hundreds of them since I was a teenager,” explains Chelsea. “What people might not realize is that these books are literal treasures.”

Rumor has it that the Cupertino technology giant is in active development of a “podcasting subscription service” to take on Spotify. Meanwhile, Spotify has been making some notable strides in this space, what with podcast features like videos and the hundreds of millions of dollars it’s used to fund some of the most prolific personalities in podcasting.

Listen to the “Celebrity Book Club with Chelsea Devantez” podcast on Apple Podcasts.