Customer support is, typically, one of the strengths of Apple. So it makes sense that Apple would want to continue that trend. Even if it deals mostly in behind-the-scenes improvements.
According to a report from The Wall Street Journal, Apple has hired on a former Netflix engineer in an effort to a technical team to support its original video streaming service Apple TV+, as well as its other services. Ruslan Meshenberg helped Netflix build a more consistent service for viewers during his time at Netflix, running the infrastructure that helped get reliable video streams in front of subscribers’ eyeballs.
Meshenberg, according to the report, joined Apple’s ranks this week. He’ll be part of the company’s internet-services branch as an Engineering Leader.
All this is happening during a time when Apple is shifting its overall approach to cloud services, relying more on third-party offerings to save money:
Apple is shifting its approach to cloud services, saving money by relying more on third-party providers. The company last year assigned responsibility for more of its internet-services operations to Michael Abbott, a former engineer at Twitter Inc., according to people familiar with the matter. He has been adding experienced engineers to Apple’s technical team.
This new hire appears to be an integral piece of the puzzle, making sure that its services, especially streaming, run smoothly for customers.