Apple issues Shot on iPhone Night mode challenge

Apple on Wednesday invited customers to share their best Night mode photographs taken with their iPhone 11, iPhone 11 Pro or iPhone 11 Pro Max camera.

According to the announcement:

Beginning today through January 29, Apple is in search of the most stunning Night mode shots from users around the world.

A panel of select judges will evaluate submissions. Winners will be notified on March 4, 2020.

The winning photos will be celebrated in a gallery on Apple Newsroom, apple.com and Apple Instagram (@apple). They may also appear in digital campaigns, at Apple Stores, on billboards or in a third-party photo exhibition.

Apple will compensate the five winning photographers for using their shots on its marketing channels by paying them a licensing fee (the artists still retain rights to their images).

“Any photograph reproduced will include a photographer credit,” reads the fine print.

“If your photo is selected to be featured in marketing materials, you further agree to grant Apple exclusive commercial use of the photo for the life of the license.”

Night mode kicks in automatically when capturing photographs in dimly-lit indoor situations and low-light outdoor environments that were never before possible on any iPhone before. All iPhone 11 models have a new wide angle sensor with 100 percent Focus Pixels that are required for Night mode. Night mode is unavailable on older iPhones.

The iPhone maker offered the following Night mode tips

  • Night mode automatically comes on in low-light environments. If the yellow Night mode icon is showing, you’re shooting with Night mode.
  • Night mode determines capture time based on the scene and displays this time in the Night mode icon. You can tap on the Night mode icon and adjust the slider to Max to extend the capture time.
  • Try propping up your iPhone or using a tripod for a longer capture time at the darkest time of night.

The photographs will appear on Apple’s other social media accounts, such as Apple WeChat, Apple Twitter accounts and Apple Weibo accounts. Here’s how to submit your photos:

Share your top Night mode photos taken on iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max on Instagram and Twitter using the hashtags #ShotoniPhone and #NightmodeChallenge to participate in the challenge. Weibo users can participate using #ShotoniPhone# and #NightmodeChallenge#.

Please note which model you used to capture your image in the caption.

You can also choose to submit your images in their highest resolution via email to shotoniphone@apple.com, using the file format ‘firstname_lastname_nightmode_iPhonemodel.’

Photos can be straight from the camera, edited through Apple’s editing tools in the Photos app or with third-party software. Submissions will be accepted beginning at 12:01am PST on January 8 and ending at 11:59pm PST on January 29.

You must be 18 years of age or older to participate.

Official rules are available in a PDF document on Apple’s website.

Photo top of post: Shot on iPhone 11 Pro in Night mode by Austin Mann