Peloton launches an Apple Watch app along with a truly bizarre ad

Peloton has grown in popularity over the years, and now it finally has an Apple Watch app.

Launched today, Peloton finally added an Apple Watch app to help those exercising reach their goals. Of course, Peloton covers all sorts of workouts, and, as such, the  Peloton Apple Watch app makes it possible to track your heart rate “in all workouts” and keep track of your pace and distance “during indoor runs”.

Runners will especially benefit from the app with all-new pace and distance metrics that will be displayed both on your Watch and iPhone during indoor runs. What’s more, all of your workouts will benefit since your Watch will now act as a heart rate monitor, displaying your heart rate on both your Watch and iPhone. This way, you can see how hard you’re working as you move within zones. And since all of these metrics will be saved, after class you’ll be able to see detailed graphs to capture your efforts.

The Peloton Watch App also makes it easy to glance at your metrics during class – or just see how much time is left in your workout. Plus, you can turn up the music by adjusting the Digital Crown.

It’s certainly not feature heavy, but it’s a start.

In addition to that, Peloton also launched an app for Amazon‘s Fire TV.

But that’s not all! Two new apps are great and all, but how about a brand new advertisement for the holiday season? Well, Peloton has you covered there, too. Perhaps unfortunately for the company, though, the ad itself is bizarre. It’s a 30-second ad, and it’s entitled “The Gift That Gives Back”.

In it, we get to see a woman who is already fit given the gift of a Peloton stationary bike. Okay. That’s fine. As the ad continues we see the gift-receiver, who turns out to be Grace from Boston, record herself on the stationary bike. Eventually, things get weird.

As the ad wraps up we discover that Grace was stitching those shorter video clips together to make a longer one, which she then uses to thank her significant other for the gift.

As noted by Vox today, it feels very strange. And, aptly, like a twisted fairy tale where the gift giver believes that the already fit significant other needs to be even more fit. So why not get a stationary bike to help out! Yes, this ad does make it seem like Grace from Boston is not getting “more fit” for herself, but rather her significant other.

It’s an odd ad! So take a look!

Here’s Peloton’s statement to CNBC regarding the ad and the feedback the company has received for it:

We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them. Our holiday spot was created to celebrate that fitness and wellness journey. While we’re disappointed in how some have misinterpreted this commercial, we are encouraged by — and grateful for — the outpouring of support we’ve received from those who understand what we were trying to communicate.

For the record, it’s not inherently bad to get a Peloton bike as a gift! But maybe somewhere in the ad we could have found out that the Peloton bike in question was a gift that Grace from Boston actually wanted, rather than just something her partner wanted to give her.