Apple TV+ launched on November 1. Following the momentous occasion, it looks like Apple is losing the executive in charge of most of its content.
According to a report from Deadline, Kim Rozenfeld is leaving Apple TV+’s executive perch. In his role at the company, Rozenfeld was the head of scripted programming and documentaries/unscripted content. He’s not leaving Apple altogether, so to speak, as he will be now returning to his producer roots as he earns a first-look deal at Apple.
He’ll be using that first-look deal to produce new content for Apple TV+ through his production company, Half Full Productions.
Apple TV+ head of scripted development Matt Cherniss will now also oversee current scripted series. Molly Thompson, who joined Apple as Head of Documentaries in April, reporting to Rozenfeld, will continue to oversee documentary film and series programming, development and current.
Rozenfeld has a long history in the TV industry. Before he was brought on to Sony TV as EVP of Current Programming in 2011 he was working as a scripted series producer at ABC Studios. He was overseeing the show Huge for that network. Rozenfeld joined Apple after he was hired by Apple TV+ heads Zack Van Amburg and Jamie Erlicht (also from Sony TV).
So while it’s a bit of a shuffle, it doesn’t sound like a lot is changing for Apple TV+. What’s more, there is a worthwhile replacement already filling in the role that Rozenfeld is vacating in favor of being a producer again.
Still, a shakeup is a shakeup! It will be interesting to hear anything at all after this change and whether or not it has any material effect moving forward for the content Apple TV+ will host in the future.