But that doesn’t mean Apple doesn’t have data on how well the newest member of the iPhone family is doing so far. Speaking with Reuters following the initial announcement today, Cook spoke a bit in detail about the iPhone’s early sales, saying that they are doing very well so far.
For those keeping track, the iPhone 11 and iPhone 11 Pro only account for two weeks of Apple’s latest quarterly earnings report.
Apple does not report any unit sales any longer, but Cook said that the iPhone 11 is offer to a “very, very good start”, which comes down to pricing at least in some capacity. That is definitely the case in China:
The starting price of $699 is a factor in bringing more people into the market and giving people just another reason to upgrade,” Cook told Reuters. “In China specifically… we picked locally relevant price points that were more similar to the price points that we had great success with earlier
What’s more, Cook says that the guidance for its first fiscal quarter of 2020, which has the company aiming for revenue between $85.5 billion and $89.5 billion, is spurred in part by the strong start that the iPhone 11 has demonstrated so far.
So while we don’t know specific unit sales, it sure sounds like Apple is pretty happy with the launch of the iPhone 11 so far. We’ll get a better feel for how it all plays out, especially within the holiday sales period, when Apple reports its first fiscal quarter of 2020 in late January of next year.