Later this year, Disney is going to launch its huge streaming service, Disney+. But the company already owns two other huge services: ESPN+ and Hulu. All of these will be offered in a bundle before the end of 2019.
Disney has just announced a brand new bundle that will include ESPN+ and (ad-supported) Hulu and Disney+ all for $12.99 per month. The bundle will become available on Tuesday, November 12. The announcement was made by Disney’s CEO, Bob Iger, during the company’s latest investors call.
The $12.99 price is interesting. As noted by The Verge today, it lands in a middle ground among the competition. AT&T just announced HBO Max, for instance, which will cost between $16 and $17 per month. It’s around the same cost as Netflix or Amazon Prime, depending on packages. Of course, Hulu by itself starts at $5.99 and Disney+ will cost $6.99 per month (or $69.99 annually).
The positive response to our direct-to-consumer strategy has been gratifying, and the integration of the businesses we acquired from 21st Century Fox only increases our confidence in our ability to leverage decades of iconic storytelling and the powerful creative engines across the entire company to deliver an extraordinary value proposition to consumers,” Iger said in a press release
Disney+, according to Iger, is the company’s “most important product the company has launched in my tenure”.
Disney positioning the new streaming service as an important product makes sense, considering it will have to put a lot of effort behind the platform to make it worthwhile. At just $6.99 per month it will be super competitive right out of the gate, and considering the library of content it will have, including the plethora of original content, will make it stand out.
Of course, Apple has Apple TV+ coming down the pipe line. Apple does it necessarily see itself as a competitor to Netflix or Disney+ or any of the other services, but it will be. Especially when it comes down to the pricing. How much do you think Apple TV+ will cost per month?
Does this new bundle seem like a worthwhile option to you?