In addition to its new Apple TV+ service, Apple also shared some other big announcements today regarding its TV strategy: a new à la carte offering it’s calling “channels” and a redesigned TV app that will support over 150 streaming apps and offer recommendations of new content to watch based on your interests.
Apple TV channels
Beginning in May, users can subscribe to and watch new Apple TV channels — paying for only services they want, like HBO, SHOWTIME and Starz — all on demand, available on and offline, with incredible picture quality and sound. You won’t need any additional apps, accounts or passwords, just choose which channels you want to watch and pay for them à la carte.
New Apple TV app
The new Apple TV app personalizes what viewers love to watch across their existing apps and services, while developing a secure and comprehensive understanding of users’ viewing interests. The app will offer suggestions for shows and movies from over 150 streaming apps, including Amazon Prime Video and Hulu, as well as pay-TV services such as DIRECTV NOW and PlayStation Vue. Additionally, the Apple TV app will become the new home to the hundreds of thousands of movies and TV shows currently available for purchase or rent in the iTunes Store.