Ahead of this year’s 61st annual Grammy Awards, Apple’s Music division has launched a new billboard advertising campaign around the city of Los Angeles. As you can see in the images, the billboards feature Memoji characters of some of the more prominent Grammy nominees.

Memoji of artists seen thus far include Shawn Mendes, who is up for best pop vocal album, Ariana Grande, who is also up for best pop vocal album, and country singer Kacey Musgraves, who is up for album of the year. A billboard showing the three can be seen in front of the Hotel Figueroa.

Apple has used Memoji in a number of ad campaigns over the past several months. The feature, which is essentially a customizable Animoji, made its debut alongside iOS 12 and is only compatible with iOS devices that have a TrueDepth camera. The Grammy Awards take place on February 10, at the Staples Center.

Source: Twitter