Apple has now officially confirmed that the colorful iPhone XR, which starts at $750 unlocked in the United States, has been its most popular, best-selling smartphone model since launch, passing even the flagship iPhone XS and iPhone XS Max models in terms of unit sales.

The confirmation came from the mouth of Greg Joswiak himself, who is Apple’s Vice President of iOS, iPad and iPhone Product Marketing. He told CNET that iPhone XR “has been our most popular iPhone each and every day since the day it became available.”

Even more impressively, but not unexpectedly, the XS series started selling on September 21 and the XR didn’t arrive until a month later, on October 26. Greg wouldn’t say if Apple might introduce a PRODUCT(RED) iPhone XS or iPhone XS Max at a later date.

For the first time ever, Apple has made a major iPhone model available in PRODUCT(RED) finish from day one. That would be iPhone XR, which Joswiak says “is literally our most mainstream product and our most popular iPhone we’re making available” for a PRODUCT(RED) treatment.

The executive added that the Cupertino company will donate $1 for every Apple Pay purchase at an Apple Store, Apple.com or through the Apple Store app next week from December 1 to 7 in honor of World AIDS Day. “Not only does each purchase bring us closer to an AIDS-free generation but every dollar provides five days of life-saving medicine,” said Joswiak.

There’s no denying that Apple has caused quite a stir in the investing community by announcing it would stop reporting Mac, iPhone and iPad unit sales going forward, prompting doomsayers to come out of the woodwork and push the narrative that the company is hiding something because new iPhones are supposedly a dud.

With a sub-1080p display based on LCD technology, no dual rear cameras, no 3D Touch and an aluminum instead of a stainless steel frame like on the XS series, iPhone XR is aimed at the price-conscious consumer and the younger generation.

Despite these drawbacks, the XR has a lot going for it because it’s Apple’s first mid-tier iPhone that actually has the same CPU, GPU, industrial design, Face ID, the ultra-fast A12 Bionic chip and other features of the current flagship models.

Which iPhone do you like better, the XS or the XR?

Let us know in the comments down below.