The company really wants you to know that its handpicked reviewers have praised iPhone X’s 5.8-inch Super Retina display, TrueDepth camera, Face ID and Animoji.
It has chosen to share iPhone X review quotes from publications like BuzzFeed, TechCrunch, a photography blog and a few selected international newspapers.
Here’s the animation.
Notably, these quotes are not from YouTubers or non-traditional tech outlets.
This is probably to avoid being accused of copying Samsung, whose recent ad is a collage of best quotes from YouTubers praising the Infinity Display on the latest Galaxy phones.
Here’s the full list of the best review quotes Apple shared today:
- Mashable—“Apple’s iPhone X is the beginning of something new. Everything iPhone X is serves as a roadmap for future iPhones.”
- BuzzFeed—“Face ID worked as promised: with sunglasses, without sunglasses, with my hair up, with it down, at night in the dark or during the day.”
- Creative Live Blog—“The OLED display is insanely good. The contrast is unlike anything I’ve ever seen. And the edge to edge / bezel arrangement is stunning. It somehow further humanizes the device. I feel like I’m holding my photos and videos…not a device on which to view them.”
- The Wall Street Journal—“Face ID is secure, fast, reliable and very easy to use. But even if it is Halloween, you’ll be headed for trouble if you go trying to clone yourself.”
- CNET—“After ten hours on the streets of San Francisco, mostly in and around Fisherman’s Wharf, I was impressed by how Portrait Mode transformed the everyday selfie into a respectable and elegant photo.”
- The Evening Standard—“Apple’s implementation of the camera is flawlessly done and THE Animoji are fantastic.”
- TechCrunch—“What I can tell you is that Animoji are cute and super funny. The way that the camera is able to accurately track and map your face, the physics in the models and the fun factor of being able to ‘wear a mask’ combine to make something that’s actually a ton of fun.”
Reviewers across the globe weighed in on iPhone X and its many new features.
But rather than dole out iPhone Xs to big name journalists like David Pogue, Apple sent review units to a few popular YouTubers who were given a full week to play with the device.
Other established outlets like The Wall Street Journal had less than 24 hours to use the phone before Apple’s restrictions on publishing reviews lifted Tuesday morning. The company also allowed Wired’s Steven Levy to publish his first impressions on iPhone X on Monday.
iPhone X will be available this Friday.