Amazon launches new Video Direct service aimed at content makers

Amazon Video Direct teaser 001

Amazon this morning announced a brand new self-service aimed at content producers and storytellers: Video Direct. With it, content makers can upload their videos to the Amazon cloud and decide if they wish to optionally make them available to buy or rent.

Content owners can choose to receive royalties depending on how popular their content is on Amazon based on hours streamed, which will limit their work to Prime members or Instant Video subscribers, or opt to monetize their content with advertising, in which case their videos will be available to all Amazon customers.

Anyone can now publish videos on Amazon

As mentioned, content creators have several options to distribute their content.

  • Included in Prime Video at no additional charge to tens of millions of Prime members
  • Available as an add-on subscription through the Streaming Partners Program
  • Offered as a one-time rental price or a one-time purchase price
  • Available to all Amazon customers ad-supported

These videos are available in the United States, the United Kingdom, Germany, Austria and Japan, unless their creators have selected otherwise, across any device that supports Amazon Video services.

$100 million a month fund

The online retail giant launched today the Video Direct Stars program to give video providers the opportunity to earn a monthly bonus based on customer engagement.

The company has allocated a million dollars per month, and each video partner will receive a monthly bonus from that fund based on the Top 100 AVD titles in Prime Video (that’s in addition to any other revenue earned). The new fund will make its first bonus distributions based on streaming activity from June 1 to June 30.

To learn more about Amazon Video Direct, visit

Source: Amazon