Apple starts promoting News stories on Twitter

Apple News on Twitter teaser 001

I discover my news (mostly) on Twitter and I think many other technophiles do just that. Acknowledging as much, Apple has started promoting stories published on the Apple News platform on Twitter, via its @AppleNews handle that started tweeting out curated stories earlier today.

“Follow us here for top stories and great reads from your favorite publishers, curated by our U.S. editors,” reads their first tweet. That account is now officially verified by Twitter.

Another curated tweet links to a Wired story which explains how reporters from around the world secretly collaborated to unveil the complex web behind the Panama Papers, the biggest leak in whistleblower history.

Curation is the name of the game

The most recent tweet (at publication time) links to an article on SBNation which contains a few viral-like videos showing Villanova fan reactions to the game winner at The Pavilion.

Therefore, Apple News is tweeting out only cherry-picked stories by Apple’s editorial team rather than each and every story published on the platform. @AppleNews is followed by Apple executives and other official Apple accounts on Twitter.

“All the news you want,” reads a bio page of @Apple News. “All in one place. Find Apple News on your home screen. Stories selected by our U.S. editors.”

RELATED: How to enable Apple News app in unsupported countries

Apple News availability

Apple News is available via a dedicated News app on an iPhone, iPod touch and iPad with iOS 9.0 or later in the United States, the United Kingdom and Australia. In iOS 9.3, Apple News received the following improvements that elevate the experience:

  • New Top Stories section in For You highlights the most important stories of the day
  • Discover something great to read in Editors’ Picks, a selection of channels and topics handpicked by our Apple News editors
  • Swipe left on stories in For You on iPhone to quickly share or save or swipe right for more options
  • Play video stories right from For You — without opening the article
  • Read stories and watch videos in landscape orientation on iPhone
  • Change the text size in articles to make reading easier

Apple embraces social media

In case you missed it, Apple also recently created a dedicated support account on Twitter, which quickly became very popular due to high volume of replies and constant influx of tips and tutorials “from the same Apple Advisors you know and trust”.

Source: Twitter