Responding to a number of complaints on social media that disgruntled third-party developers posted over the weekend, Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, has acknowledged that Apple is aware of the problem and has confirmed that the company is working on a solution.
“Shouldn’t happen,” reads Schiller’s response on Twitter to complaints by Mozilla’s Lisa Brester and Screenshot++ developer Wesley Dyson.
”We’ll look into it. Thank you,” Schiller wrote.
Schiller a few months ago took on responsibility for Apple’s content and media stores from SVP of Internet Software and Services, Eddy Cue.
According to multiple reports by users in the United States, the United Kingdom, New Zealand, Australian, Spain and many other countries, the App Store algorithm failed to provide correct app ranking in several categories, resulting in similarly or almost identically named apps taking over sections such as Featured, New and What’s Hot.
Many users are also seeing junk apps in their search results.
Not all users in the United States were able to replicate the problem, suggesting this could be either a localized problem or the App Store algorithm has completely broken.
Bottom line: this shouldn’t happen, Apple is aware of the issue and is all over it.