After they began hearing earlier this year that the iPhone 7 would look just like the previous two models, the top brass at Samsung Electronics, including its mobile chief D.J. Koh, have made the decision to outmaneuver Apple and move up the launch of the Note 7 to early August. In hindsight, it was a risky, ill-fated move that has backfired and damaged Samsung's brand and reputation.
In its desire to beat the “dull” iPhone 7 to market, Samsung pushed suppliers to meet tighter deadlines which caused problems with the handset's battery, according to a report Monday from Bloomberg citing “people familiar with the matter”.