A familiar name popped up in the App Store under the ‘Photography’ section today. Just 6 months after officially exiting bankruptcy, Kodak has released a new app called ‘Kodak Moments for iPad’ that allows customers to create and order photo books, prints and enlargements using drag-and-drop on their tablets.
The app is the product of Kodak Alaris—the personalized and document imaging businesses group that retained the license to the Kodak brand following Eastman Kodak’s exit from bankruptcy last fall—which already has a handful of low-key iPhone apps. But this is the firm’s first significant software release for iPad…
Here’s a quick overview of the app:
Now it’s quick and easy to create custom, high-quality photo books, prints, and enlargements – with drag-and-drop ease – on your iPad. The KODAK MOMENTS HD App. is specially designed for tablets, and you can choose from multiple photo books sizes, flexible templates, and cool design backgrounds. Order and pick up the same day!
And some of its more notable features:
– Use photos on your iPad or from FACEBOOK, INSTAGRAM and FLICKr
– SmartFit technology preserves complete content of pictures without cropping anything off
– Choose and include photos with drag-and-drop simplicity – it’s easy to “do it your selfie!”
– Select from various album sizes and soft/hard cover options for photo books
– Benefit from KODAK Perfect Touch Enhancement Technology for even better looking printed pictures
– Conveniently mail to your home or pickup in-store the same day to share with friends and family as gifts
– Send your order via 3G/4G or WiFi connection for same-day pick-up at Target or Bartell Drugs or bring your iPad in store and take advantage of even more personalized photo choices at a KODAK Picture Kiosk with secure WiFi connection
– Ability to create collages, greeting cards, and calendars coming to the app soon
The app will allow you to print and mail to your home, or pickup in-store. It also features a built-in store locator to help you find a Target or Bartell Drugs near you. If you’re interested, you can find Kodak Moments in the App Store for free. The app requires that you have an iPad 2 or later, running on iOS 7.0.1 or higher.
If you currently use Shutterfly or another photo-ordering service, I don’t really see a compelling reason to switch to Kodak. However, the release of the app is notable as what’s left of the once-dominant camera company tries to find its new, much smaller place in a digital era that it’s showing up to at least 5-years late.