Brazil commemorates Apple’s co-founder with Steve Jobs Avenue

Jundiai city council in Brazil has confirmed Steve Jobs Avenue, a moving gesture aimed at commemorating Apple’s late co-founder, a local blog reported yesterday.

It’s interesting that the city of Jundiai is located near São Paulo where Foxconn runs a new manufacturing facility that produces iPhones in Brazil

The city of Jundiai actually announced an avenue dedicated to Steve Jobs on October 6 of last year, 24 hours following his passing. However, it was only yesterday that city officials confirmed the name.

According to the blog which posted official documents, Mayor Michael Haddad has put his signature on the March 27 city council ruling. Steve Jobs Avenue includes Goiás Avenue Road and the Anhanguera Highway region.

I find this tribute to Apple’s co-founder both moving and convenient. Even though Brazil is the home to the most expensive iPhone in the world, Apple is as popular a technology brand in the country as it is elsewhere.

Foxconn, Apple’s contract manufacturer, is planning on opening five plants in the country, each employing a thousand workers and dedicated to producing Apple’s gadgets, including iPads.

Tax incentives and risk mitigation are thought to be the primary reasons for moving some of the production of Apple’s gadgets out of Shenzen in the Chinese province of Guangdong.

If you ask me, Steve Jobs Avenue in Brazil is a subtle and clever homage to the Silicon Valley legend and it certainly beats that hideous memorial status in Budapest.