Mobile devices and mobile apps are the driving force behind the growth of social media in the US, a new report concludes. Nearly a third of the time spent on social media sites is via mobile devices, researchers announced Monday. Indeed, consumers using smartphones and tablets comprised 63 percent of the growth in social media.
What's really interesting is that nearly half of that consumption comes from handsets such as the iPhone. Significantly, users of the mobile web rose 82 percent between July 2012 and July 2011, while app users grew 85 percent during the same time period. By comparison, PC usage fell by four percent...