Paris based tattoo artist K.A.R.L is probably going to make history with what appears to be the first animated tattoo brought to life with an iPhone. There is no real mystery behind it though.

K.A.R.L tattooed a QR code on his guinea-pig. The QR code was made to display an animation when activated with an QR code reader you can find in the App Store. Not groundbreaking by any means, but still pretty cool…

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The sad part is that although real, this whole thing was a marketing operation for whisky the brand, Ballantine’s.

Thoughts?