Last week I wrote about the new war that is sparkling between Apple and Google and in an interesting article, PC World even suggests that Apple may go as far as partnering with Microsoft in order to fight the almighty Google.
“The enemy of my enemy is my friend.”
Apple could build its entire iPhone strategy on this one Arabian proverb. The combination of the rising smartphone stake held by the iPhone, and Microsoft’s dominant position among enterprise communications and productivity applications could create a whole greater than the sum of its parts.
Alex Williams over at RWW is more specific about the possible synergies of an Apple/Microsoft alliance:
As PCWorld points out, Microsoft may be smart to team up with Apple. The iPhone is a solid, smart phone. Microsoft could do well by developing applications for the iPhone that serve its customers. Its Exchange Server and Office products still dominate the enterprise. As it is platform agnostic, Microsoft can develop applications for the iPhone that support its customers and protects its market base.
Apple needs a good partner like Microsoft to make any significant dent in the enterprise. It does not have the enterprise infrastructure like Research in Motion does with the Blackberry Server. Without an enterprise management service, Apple will find it tough for the iPhone to make any deep play into the corporate world.
Interesting, isn’t it? I’m sure some fanboys out there would cut their own throats opened if Apple and Microsoft joined forces but all in all, I think that it might be a great move from the two giants to put a stop to Google’s uber dominance of the interweb.
What do you think?