Nuance, which supplies Apple with the voice-recognition engine behind Siri, on Monday introduced a new voice-driven advertising platform. No, this isn’t one of the April Fools’ Day jokes hitting the web today. They are calling it Voice Ads and with a reason, too: the system gives advertisers an opportunity to literally create conversations with consumers through the power of voice recognition and interactivity.
We’re not sure how users will react to mobile ads that talk back to them, but we’ll admit that the addition of voice – when used the right way – could enhance mobile advertising by going beyond the limitations of mobile devices’ limited screen real estate… Read More






















