By Christian Zibreg on Apr 23, 2015
Randy Ubillos, who created the first three versions of Adobe Premiere — the first popular digital video editing application — and whom Apple hired away from Macromedia to lead Final Cut Pro development, announced on Twitter this morning that he’s ready to jettison from the mothership.
He was Apple’s Chief Architect of all Photo and Video Applications across the company. He lead Aperture and Final Cut Pro development and was instrumental in bringing iMovie and iPhoto to the iPhone and iPad.
“After an amazing 20 years working on Apple products, today is my last day,” the tweet reads. “I look forward to retirement and the adventures ahead,” he added. His departure comes just 24 hours after Apple’s senior PR director Natatlie Kerris announced, also on Twitter, her retirement to spend more time with her family. Read More
By Christian Zibreg on Apr 20, 2015
Apple on Monday published 2015 Environmental Responsibility Report and an accompanying video entitled ‘Better Starts Here’, which highlights “significant progress” the company has made in terms of its commitment to preserving our environment during the 2014 fiscal year.
“We don’t want to debate climate change,” said the iPhone maker. “We want to stop it.” The video, along with the latest Environmental Responsibility Report, highlights projects that focus on renewable energy, climate change and forest preservation, as well as Apple’s efforts to preserve resources throughout its supply chain, data centers and solar power plants and get rid of toxins in its products. Read More
By Christian Zibreg on Apr 15, 2015
For the third year in a row, Apple CEO Tim Cook is participating in a charity auction organized by the fundraising service CharityBuzz. You can now bid on the opportunity to have lunch with Cook on the Apple campus in Cupertino, California, and to be his guest at an Apple keynote event. In fact, the highest bidder will win not one but two VIP passes to an Apple keynote. Read More
By Christian Zibreg on Apr 14, 2015
In a bid to potentially boost its mobile imaging prowess, Apple has purchased an Israeli camera technology company called LinX Imaging for a reported $20 million, according to a Dow Jones report cited in a tweet by CNBC and later confirmed by Apple.
LinX, which builds miniature multi-aperture cameras designed for mobile devices, could help improve imaging features of future iPhones.
And because its technology is also used in tablets and so-called ultrabooks (ultra-thin notebooks akin to Apple’s MacBook Air), there’s a reasonable likelihood that we may see significantly improved cameras come to Apple’s Mac computers and iPad tablet lineup. Read More
By Christian Zibreg on Mar 26, 2015
Bloomberg is shedding more light on Apple’s recent acquisition of database firm FoundationDB, with a report Thursday revealing that the iPhone maker had secretly snapped up U.K.-based data analytics company Acunu, presumably to help bolster its iCloud and web services.
The transaction for an undisclosed sum occurred in late 2013. Together, the Acunu and FoundationDB acquisitions inject some fresh blood into Apple to help bulk up the company’s data and cloud-computing capabilities. Read More
By Christian Zibreg on Mar 25, 2015
Apple is building a futuristic looking, large-scale technology development center in Yokohama, Japan, home to nearly four million people, reports the NHK News website. The city of Yokohama held a press conference today to announce the project.
City officials have even provided renderings depicting the scope of the project and Apple’s unusual design for a massive, environment friendly R&D building. Read More
By Christian Zibreg on Mar 3, 2015
Following the outcry in Silicon Valley regarding the treatment of part-time employees, and in general people who work for technology companies, Apple is now moving to “dramatically expand” its in-house security team by giving contracted workers the same benefits as other employees, as per Mercury News Tuesday.
A company spokesperson confirmed to the paper that Apple has now decided to hire the majority of its day-to-day security staff in Silicon Valley as full-time workers, following a yearlong review. Read More
By Christian Zibreg on Mar 2, 2015
Apple has added a number of activities related to automotive industry to its corporate description, as discovered by Swiss blog ApfelBlog.ch. The Cupertino company’s law firm Baker & McKenzie has expanded Apple’s corporate description in a set of documents filed recently in Zurich, Switzerland.
Virtually the whole vehicles industry is now included in Apple’s activities, including vehicles, electronic car hardware, anti-theft devices, theft alarms, aftermarket parts and accessories for vehicles. Read More
By Christian Zibreg on Feb 27, 2015
Google on Friday submitted a proposal for a new campus to Mountain View’s outgoing City Council and boy does the new building look spectacular. Renderings of the project, shared with the public, reveal the scope of Google’s ambitiously conceived new project.
Seeking to redevelop part of its existing campus in North Bayshore, the new all-glass building could be more adaptable to a changing company, bring new life to the environment, save energy and create a sense of community with bike paths and space for local businesses. Read More
By Christian Zibreg on Feb 24, 2015
Apple appears to have acquired London-based maker of audio plug-ins and effects, Camel Audio, signaling its intent to bolster its own professional audio software such as Logic Pro X and the consumer-focused music making app GarageBand.
As noted by MacRumors, the revelation came indirectly via a change in the company’s listing on the UK government’s Companies House website. Read More
By Christian Zibreg on Feb 23, 2015
Ahead of a rumored revamp of the Beats Music service it had obtained as part of its $3 billion acquisition of Beats Electronics, Apple is now hiring people with a background in music and pop culture commentary, Music Ally reported Monday.
The company is looking to hire a London-based individual with “a specific expertise in music journalism” who must be a “seasoned writer with broad pop culture background.” Read More
By Christian Zibreg on Feb 23, 2015
Apple on Monday announced plans to pour €1.7 billion, or approximately $1.92 billion, into new data centers in Ireland and Denmark, its biggest European projects to date. One will be located in County Galway’s Athenry in Ireland and the other in Denmark’s central Jutland.
In line with Apple’s commitment to clean energy, each 166,000-square-meter data center will be powered by 100 percent renewable energy sources “from day one”. The upcoming facilities are expected to begin operations in 2017 and will support Apple’s online services for customers in Europe, including the iTunes Store, App Store, iMessage, Maps and Siri. Read More
By Christian Zibreg on Feb 4, 2015
Microsoft has just acquired the popular calendar app Sunrise. TechCrunch, which first learned of the deal, has pegged the value of the transaction at a cool $100 million.
Sunrise has an awesome iPhone and iPad app in the App Store. It’s also available for the Mac, across other mobile platforms and in the form of a responsive, lightweight application which runs smoothly in a web browser. Read More
By Christian Zibreg on Jan 23, 2015
After appointing former Burberry CEO Angela Ahrendts its new Senior Vice President of Apple Retail, and having recently hired Burberry’s social media executive Musa Tariq, Apple has now poached another high-profile executive from the British luxury fashion house.
As first discovered by Mark Gurman of 9to5Mac, Chester Chipperfield, the Vice President of Digital and Interactive Design at Burberry, has now joined the Cupertino firm. Read More
By Christian Zibreg on Jan 21, 2015
According to The Guardian newspaper Wednesday, Apple has acquired British media analytics firm Semetric ahead of Beats Music relaunch.
Semetric’s Musicmetric analytics tool, launched in 2008, is used by record labels to track digital sales, streams and social networking statistics for artists.
It even tracks BitTorrent downloads. The service could become part of Beats Music streaming service relaunch later this year, speculates the report. Read More
By Christian Zibreg on Jan 19, 2015
Apple is celebrating Martin Luther King Day with an appropriate graphics on its homepage.
Furthermore, the company is encouraging its employees, who did not get the day off on Monday, to volunteer and promised to donate an additional $50 for every voluntary hour worked by employees.
This is actually part of the iPhone maker’s gift matching program that was put into effect by Steve Jobs’s hand-picked successor Tim Cook shortly after he became the CEO in late-2011. Read More
By Christian Zibreg on Jan 15, 2015
Apple supplier Taiwan Semiconductor Manufacturing Co. (TSMC) on Thursday announced record profits in the fourth quarter of 2014 buoyed by its lucrative chip-making deal with Apple for the new iPhones.
In addition, the firm announced migrating to a much finer 10-nanometer process technology this year after being among the first to adopt 20-nanometer chip-making technology in 2014.
According to KGI Securities analyst Ming Chi-Kuo, TSMC would not only pick up 100 percent of orders for Apple’s “A9X” chip, which should be used in an iPad refresh this Fall, but also get to produce an “S2” processor for a second-generation Apple Watch and an “A10” chip that should power a 2016 iPhone model, likely to be called “iPhone 7”. Read More
By Cody Lee on Jan 8, 2015
Apple has hired former HP senior vice president John Solomon, according to a new report from Recode. A spokesperson for the handset-maker has confirmed the hire, but would not specify what Solomon’s title or role would be with the company.
Recode’s Arik Hesseldahl is hearing, though, that Solomon will be “central to Apple’s push to boost sales to big companies and government agencies with large technology budgets.” He may also play a part in international sales of the Apple Watch. Read More
By Christian Zibreg on Nov 25, 2014
Apple’s market capitalization has hit a new milestone, going up 0.8 percent shortly after the market opened Tuesday morning and reaching a market value of nearly $702 billion, higher than any U.S. company in history. By comparison, its previous record market capitalization hit $658 billion in September 2012.
The stock has been rising steadily over the past few months and has picked up speed after the company posted record opening weekend sales for the new iPhones in September and investors reacted positively to the Apple Watch and other new products Tim Cook & Co. unloaded as part of the massive Fall product refresh. Read More
By Christian Zibreg on Nov 10, 2014
Apple’s Campus 2 (aka iSpaceship), a 2.8 million square foot, ring-shaped future home to some 12,000 Apple employees, is going to complement Apple’s current Cupertino, California headquarters. Slated for completion by 2016, the massive project has been photographed from every angle and filmed from the air since Apple broke ground a year ago.
The most recent video that YouTuber ‘Myithz’ shot in 1080p using a DJI Phantom 2 Vision Plus treats us to an aerial view of the upcoming campus as of this past Saturday, November 8.
If the clip is anything to go by, Apple has made quite a bit of progress at the 176-acre site. Preliminary work on the underpinnings of the structure that will actually be built on top is clearly visible, with bits of the actual building beginning to take shape following completion of the foundation a month ago. Read More