Apple also bought UK data analytics company Acunu

By Christian Zibreg on Mar 26, 2015

Bloomberg is shedding more light on Apple’s recent acquisition of database firm FoundationDB, with a report Thursday revealing that the iPhone maker had secretly snapped up U.K.-based data analytics company Acunu, presumably to help bolster its iCloud and web services.

The transaction for an undisclosed sum occurred in late 2013. Together, the Acunu and FoundationDB acquisitions inject some fresh blood into Apple to help bulk up the company’s data and cloud-computing capabilities. Read More

 

Apple building futuristic looking technology center in Yokohama, Japan

By Christian Zibreg on Mar 25, 2015

Apple is building a futuristic looking, large-scale technology development center in Yokohama, Japan, home to nearly four million people, reports the NHK News website. The city of Yokohama held a press conference today to announce the project.

City officials have even provided renderings depicting the scope of the project and Apple’s unusual design for a massive, environment friendly R&D building. Read More

 

Apple to make ‘a large number’ of day-to-day security guards full-time employees

By Christian Zibreg on Mar 3, 2015

Following the outcry in Silicon Valley regarding the treatment of part-time employees, and in general people who work for technology companies, Apple is now moving to “dramatically expand” its in-house security team by giving contracted workers the same benefits as other employees, as per Mercury News Tuesday.

A company spokesperson confirmed to the paper that Apple has now decided to hire the majority of its day-to-day security staff in Silicon Valley as full-time workers, following a yearlong review. Read More

 

Apple adds virtually whole vehicle industry to its corporate description

By Christian Zibreg on Mar 2, 2015

Apple has added a number of activities related to automotive industry to its corporate description, as discovered by Swiss blog ApfelBlog.ch. The Cupertino company’s law firm Baker & McKenzie has expanded Apple’s corporate description in a set of documents filed recently in Zurich, Switzerland.

Virtually the whole vehicles industry is now included in Apple’s activities, including vehicles, electronic car hardware, anti-theft devices, theft alarms, aftermarket parts and accessories for vehicles. Read More

 

Google wants to one-up Apple’s iSpaceship with spectacular all-glass greenhouse-style Googleplex

By Christian Zibreg on Feb 27, 2015

Google on Friday submitted a proposal for a new campus to Mountain View’s outgoing City Council and boy does the new building look spectacular. Renderings of the project, shared with the public, reveal the scope of Google’s ambitiously conceived new project.

Seeking to redevelop part of its existing campus in North Bayshore, the new all-glass building could be more adaptable to a changing company, bring new life to the environment, save energy and create a sense of community with bike paths and space for local businesses. Read More

 

Apple reportedly buys music plug-in and effect maker Camel Audio

By Christian Zibreg on Feb 24, 2015

Apple appears to have acquired London-based maker of audio plug-ins and effects, Camel Audio, signaling its intent to bolster its own professional audio software such as Logic Pro X and the consumer-focused music making app GarageBand.

As noted by MacRumors, the revelation came indirectly via a change in the company’s listing on the UK government’s Companies House website. Read More

 

Apple hiring people with ‘specific expertise in music journalism’

By Christian Zibreg on Feb 23, 2015

Ahead of a rumored revamp of the Beats Music service it had obtained as part of its $3 billion acquisition of Beats Electronics, Apple is now hiring people with a background in music and pop culture commentary, Music Ally reported Monday.

The company is looking to hire a London-based individual with “a specific expertise in music journalism” who must be a “seasoned writer with broad pop culture background.” Read More

 

Apple investing nearly $2 billion in new European data centers in Ireland and Denmark

By Christian Zibreg on Feb 23, 2015

Apple on Monday announced plans to pour €1.7 billion, or approximately $1.92 billion, into new data centers in Ireland and Denmark, its biggest European projects to date. One will be located in County Galway’s Athenry in Ireland and the other in Denmark’s central Jutland.

In line with Apple’s commitment to clean energy, each 166,000-square-meter data center will be powered by 100 percent renewable energy sources “from day one”. The upcoming facilities are expected to begin operations in 2017 and will support Apple’s online services for customers in Europe, including the iTunes Store, App Store, iMessage, Maps and Siri. Read More

 

Microsoft snaps up cross-platform calendar app Sunrise

By Christian Zibreg on Feb 4, 2015

Microsoft has just acquired the popular calendar app Sunrise. TechCrunch, which first learned of the deal, has pegged the value of the transaction at a cool $100 million.

Sunrise has an awesome iPhone and iPad app in the App Store. It’s also available for the Mac, across other mobile platforms and in the form of a responsive, lightweight application which runs smoothly in a web browser. Read More

 

Apple hires another Burberry exec ahead of Apple Watch launch

By Christian Zibreg on Jan 23, 2015

After appointing former Burberry CEO Angela Ahrendts its new Senior Vice President of Apple Retail, and having recently hired Burberry’s social media executive Musa Tariq, Apple has now poached another high-profile executive from the British luxury fashion house.

As first discovered by Mark Gurman of 9to5Mac, Chester Chipperfield, the Vice President of Digital and Interactive Design at Burberry, has now joined the Cupertino firm. Read More

 

Apple acquires British media analytics company Semetric ahead of Beats Music relaunch

By Christian Zibreg on Jan 21, 2015

According to The Guardian newspaper Wednesday, Apple has acquired British media analytics firm Semetric ahead of Beats Music relaunch.

Semetric’s Musicmetric analytics tool, launched in 2008, is used by record labels to track digital sales, streams and social networking statistics for artists.

It even tracks BitTorrent downloads. The service could become part of Beats Music streaming service relaunch later this year, speculates the report. Read More

 

Apple.com celebrates Martin Luther King Day

By Christian Zibreg on Jan 19, 2015

Apple is celebrating Martin Luther King Day with an appropriate graphics on its homepage.

Furthermore, the company is encouraging its employees, who did not get the day off on Monday, to volunteer and promised to donate an additional $50 for every voluntary hour worked by employees.

This is actually part of the iPhone maker’s gift matching program that was put into effect by Steve Jobs’s hand-picked successor Tim Cook shortly after he became the CEO in late-2011. Read More

 

Following record Q4, TSMC migrates to finer 10nm tech and allegedly picks up A9X orders in 2015

By Christian Zibreg on Jan 15, 2015

Apple supplier Taiwan Semiconductor Manufacturing Co. (TSMC) on Thursday announced record profits in the fourth quarter of 2014 buoyed by its lucrative chip-making deal with Apple for the new iPhones.

In addition, the firm announced migrating to a much finer 10-nanometer process technology this year after being among the first to adopt 20-nanometer chip-making technology in 2014.

According to KGI Securities analyst Ming Chi-Kuo, TSMC would not only pick up 100 percent of orders for Apple’s “A9X” chip, which should be used in an iPad refresh this Fall, but also get to produce an “S2” processor for a second-generation Apple Watch and an “A10” chip that should power a 2016 iPhone model, likely to be called “iPhone 7”. Read More

 

Apple hires former HP exec to boost corporate sales

By Cody Lee on Jan 8, 2015

Apple has hired former HP senior vice president John Solomon, according to a new report from Recode. A spokesperson for the handset-maker has confirmed the hire, but would not specify what Solomon’s title or role would be with the company.

Recode’s Arik Hesseldahl is hearing, though, that Solomon will be “central to Apple’s push to boost sales to big companies and government agencies with large technology budgets.” He may also play a part in international sales of the Apple Watch. Read More

 

AAPL passes 700 billion in market value

By Christian Zibreg on Nov 25, 2014

Apple’s market capitalization has hit a new milestone, going up 0.8 percent shortly after the market opened Tuesday morning and reaching a market value of nearly $702 billion, higher than any U.S. company in history. By comparison, its previous record market capitalization hit $658 billion in September 2012.

The stock has been rising steadily over the past few months and has picked up speed after the company posted record opening weekend sales for the new iPhones in September and investors reacted positively to the Apple Watch and other new products Tim Cook & Co. unloaded as part of the massive Fall product refresh. Read More

 

High-def drone footage shows iSpaceship progress

By Christian Zibreg on Nov 10, 2014

Apple’s Campus 2 (aka iSpaceship), a 2.8 million square foot, ring-shaped future home to some 12,000 Apple employees, is going to complement Apple’s current Cupertino, California headquarters. Slated for completion by 2016, the massive project has been photographed from every angle and filmed from the air since Apple broke ground a year ago.

The most recent video that YouTuber ‘Myithz’ shot in 1080p using a DJI Phantom 2 Vision Plus treats us to an aerial view of the upcoming campus as of this past Saturday, November 8.

If the clip is anything to go by, Apple has made quite a bit of progress at the 176-acre site. Preliminary work on the underpinnings of the structure that will actually be built on top is clearly visible, with bits of the actual building beginning to take shape following completion of the foundation a month ago. Read More

 

Apple ‘surprised’ by GT Advanced bankruptcy filing, company spokesperson says

By Christian Zibreg on Oct 8, 2014

In its first public comment Wednesday following a totally unepxected bankruptcy filing of its supplier GT Advanced Technology earlier this week, Apple now says it was taken aback by such turn of events while confirming its priority going forward will be preserving jobs at the Mesa, Arizona plant that GT had agreed to run on Apple’s behalf.

Company spokesman Chris Gaither said in a written statement to Reuters, The Wall Street Journal and other major outlets that “we are focussed on preserving jobs in Arizona following GT’s surprising decision and we will continue to work with state and local officials as we consider our next steps”. Read More

 

Apple issues invites for October 16 media event: ‘it’s been way too long’

By Christian Zibreg on Oct 8, 2014

Following claims by ReCode’s well-informed John Paczkowski that Apple’s been prepping to hold an iPad-focused media event on October 16, the Cupertino company on Wednesday morning confirmed the report by issuing invites to select members of the press, The Loop first reported.

Featuring a colorful Apple logo outline adorned by the the tagline “It’s been way too long,“ the invite prompts the media to attend the event which begins at 10:00am Pacific / 1pm Eastern at the firm’s Town Hall Auditorium in Cupertino, California. Read More

 

AnandTech founder joins Apple for undisclosed role

By Christian Zibreg on Sep 1, 2014

Revered technology journalist Anand Lal Shimpi, who founded the well-regarded hardware review website AnandTech seventeen years ago, will be joining Apple to work on undisclosed projects.

The hire was first reported on by Re/code on Sunday evening after Shimpi announced his departure from AnandTech in a blog post.

Just to clear up any confusion about the hire, a spokesperson for Apple has officially confirmed that Shimpi would be soon on the company’s payroll, but stopped short of providing specifics as to what his new role at Apple might entail. Read More

 

Watch Apple’s boss Tim Cook getting ice bath to benefit ALS research

By Christian Zibreg on Aug 15, 2014

Yesterday, Apple’s marketing honcho Phil Schiller undertook the Ice Bucket Challenge. In a tweet accompanied by a series of images showing himself dumping a bucket of ice water on his head at the beaches, Schiller called on Apple CEO Tim Cook to accept the challenge and also get doused, by tagging him in the post.

Sure enough, Cook rose to the occasion and had a bucket of ice water poured over his head by recording artist Michael Franti.

Even better, this all happened in front of company employees who earlier tonight gathered for Apple’s Diversity beer bash at 1 Infinite Loop headquarters. And in an even more peculiar move, the iPhone maker has documented this in a video posted to its official YouTube channel and included for your viewing pleasure right below the fold… Read More

 
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