Yesterday’s tvOS 11.2 launch did not mark the release of Amazon’s sought-after Prime Video app for Apple TV, but the online retail giant has now reiterated that, yes, it’s still due in 2017.

“Amazon is coming to the TV app and all Apple TVs later this year with Amazon Prime Video,” Apple CEO Tim Cook said at the WWDC 2017 keynote. That was six months ago. We’re now in December and the illusive video-streaming app still hasn’t released on tvOS App Store.

Josh Centers of The Verge reached out to Amazon and got the following statement from their spokesperson: “Thanks for checking in. Yes, you can expect the launch this year.”

And here’s what Amazon’s CEO said at Code Conference 2016:

We want our player, our Prime Video player, to be on the device, and we want it to be on the device with acceptable business terms. And if you can’t, then we don’t want to sell it to our customers, because they’re going to be buying it thinking they can watch Prime Video and then they’re going to be disappointed. And they’re going to return it.

There you have it, you can expect to enjoy Prime Video through your Apple TV later this month. The app will let you stream movies and shows purchased from Amazon on your Apple TV, including Amazon’s original programming included for free with Prime subscriptions.

Bottom line: the app is not vaporware after all, as some skeptics have been saying on Twitter. In fact, it was being beta tested by Amazon employees since October, with one alleged employee claiming that there are a lot of politics going that are pushing the launch back.

  • Andrew

    Grand Tour season 2 is starting on Friday, I will make a prediction that we will see it roll out in conjunction with that. Amazon spent so much money to get those guys, it would seem to make sense. We will see what happens though.

  • Mike

    I gave up waiting on it. Actually got a FireTV so I could get Prime Video as well as use Kodi. (Yes I know about the dev account you gotta pay for every year just to run Kodi)

  • Ayo DocMkize

    Will we get it on Apple TV 3?

    • No. Just the fact that Amazon is developing the app should be a clue here as developers can’t make apps for anything less than the Apple TV 4. But not just that, the Apple TV 4+ have much better support for features in apps like SIRI integrations and search making it much more appealing as a target platform.

  • Well, I’ll be looking forward to that. Amazon has been unbelievably slow in releasing this app and with all the time they’ve wasted I certainly hope that they don’t give us some junk app with a terrible user experience.

  • As much as I am an Amazon fanboy, first and foremost the Apple ecosystem is central to my home entertainment. It has hosted cutting the satellite “cable” for our household. But, as easy as AirPlay is, it doesn’t come close to switching from Vue to an Amazon app on the aTV.

    Frankly, I find myself looking for acceptable content on Vue or other existing apps authorized via Vue or Apple and I’m doing well enough. The return of one or another Amazon series – or the debut next month of Electric Dreams – will move me; but, that’s not the level of viewership a full-on tvOS app will produce.

    If it ever shows up.

  • David Ferrandino

    Kiss my ass amazon . Hold out release to Apple TV … now no YouTube on firetv ! That’s bad karma you deserve