Apple this morning shared choice quotes from early iPhone X reviews as an animated GIF.

The company really wants you to know that its handpicked reviewers have praised iPhone X’s 5.8-inch Super Retina display, TrueDepth camera, Face ID and Animoji.

It has chosen to share iPhone X review quotes from publications like BuzzFeed, TechCrunch, a photography blog and a few selected international newspapers.

Here’s the animation.

Notably, these quotes are not from YouTubers or non-traditional tech outlets.

This is probably to avoid being accused of copying Samsung, whose recent ad is a collage of best quotes from YouTubers praising the Infinity Display on the latest Galaxy phones.

Here’s the full list of the best review quotes Apple shared today:

  • Mashable—“Apple’s iPhone X is the beginning of something new. Everything iPhone X is serves as a roadmap for future iPhones.”
  • BuzzFeed—“Face ID worked as promised: with sunglasses, without sunglasses, with my hair up, with it down, at night in the dark or during the day.”
  • Creative Live Blog—“The OLED display is insanely good. The contrast is unlike anything I’ve ever seen. And the edge to edge / bezel arrangement is stunning. It somehow further humanizes the device. I feel like I’m holding my photos and videos…not a device on which to view them.”
  • The Wall Street Journal—“Face ID is secure, fast, reliable and very easy to use. But even if it is Halloween, you’ll be headed for trouble if you go trying to clone yourself.”
  • CNET—“After ten hours on the streets of San Francisco, mostly in and around Fisherman’s Wharf, I was impressed by how Portrait Mode transformed the everyday selfie into a respectable and elegant photo.”
  • The Evening Standard—“Apple’s implementation of the camera is flawlessly done and THE Animoji are fantastic.”
  • TechCrunch—“What I can tell you is that Animoji are cute and super funny. The way that the camera is able to accurately track and map your face, the physics in the models and the fun factor of being able to ‘wear a mask’ combine to make something that’s actually a ton of fun.”

Reviewers across the globe weighed in on iPhone X and its many new features.

But rather than dole out iPhone Xs to big name journalists like David Pogue, Apple sent review units to a few popular YouTubers who were given a full week to play with the device.

Other established outlets like The Wall Street Journal had less than 24 hours to use the phone before Apple’s restrictions on publishing reviews lifted Tuesday morning. The company also allowed Wired’s Steven Levy to publish his first impressions on iPhone X on Monday.

iPhone X will be available this Friday.

  • praz

    errr i dont believe apple has done something like this ever in the past ? this might be the first.

    and this doesnt sound like apple to do it, they are not trusting their product enough that they are showcasing reviews now ?

    • AMB_07

      We’re talking about a company that worships one of its co-founders, of course they won’t miss a change to cherry-pick quotes and show off. Not hating, I know others do it too and they need the extra publicity since the iPhone 8 hasn’t been selling much I hear.

      • The iPhone 8 was never supposed to sell as much… You know when you’re a kid and you tell your parents you killed someone, then you tell them you didn’t and all you did was broke a window? Its a similar kind of thing, they released a product that had little to no creative development in order to sell the iPhone X.

      • Michael✓ᵛᵉʳᶦᶠᶦᵉᵈ

        You’re here again Natalie. ?
        I completely agree with that narrative and now they reduced production to 50%. I purchased an iPhone 8+ And got tired of it almost immediately. No innovations.

      • I’m always here :3

      • Michael✓ᵛᵉʳᶦᶠᶦᵉᵈ

        Haha cool

      • Blip dude

        That. . . Seems like an awful waste of resources. They did not need to release a product so that they can sell more of another. People were gonna be jumping on the X regardless of the 8’s existence.

        Literally no point or benefit in mass producing a product that isn’t going to sell.

      • Well, they didn’t design it for no reason… But look at it this way, the design has been the same since the iPhone 6. The only reason the back is glass now is for wireless charing. If that wasn’t in the phone it’d essentially be an iPhone 6sss lol. You now have two identical devices. One called the iPhone 8 and one called the iPhone (10) right? Tech minded people will walk into the store and see two devices, both listed with a 2017 release date. Which one do you think they are going to go for? The phone thats essentially a clone of the iPhone 7 or one thats all new and futuristic looking. I think the iPhone X was supposed to be next years phone.

  • Blip dude

    Maybe because it’s Apple, but I never expected them to pull some BS like this. Where are the other quotes Apple?? Really not that confident on your 1st gen product??

    How about stop with the Artificial shortages first and have confidence on your product. I may not personally be interested in it but it doesn’t mean millions of others aren’t ya know.