Jeff Williams, Apple’s Chief Operating Officer under CEO Tim Cook since December 2015, made some interesting comments during his trip to Taipei for the 30th anniversary of Taiwan Semiconductor Manufacturing Company (TSMC), Apple’s key chip-making partner.

In his view, a tradeoff between computing performance and power consumption is no longer necessary thanks to new technologies from the likes of TSMC, ARM and others.

Here’s the full quote, via DigiTimes:

Though declining to disclose Apple’s development plans for the next ten years at the forum, Williams shared his industrial observations in the past decade.

He said that after entering the era of smartphones, the semiconductor sector experienced a tradeoff between computing performance and power consumption, but thanks to technology advancements from TSMC, ARM and others, he believes the tradeoff is no longer necessary.

Apple has many expectations for artificial intelligence, like taking advantage of today’s advanced semiconductors to achieve medical technology innovations.

TSMC notably manufactures Apple’s new A11 Bionic chip powering iPhone 8 and iPhone X and has been the sole producer of Apple-designed mobile chips for years now.

The iPhone maker is TSMC’s #1 customer in terms of revenue contribution.

The report adds that the Apple-TSMC partnership started out with a home dinner hosted by TSMC chairman Morris Chang for Williams back in 2010. During the dinner, both sides chatted about cooperating to integrate advanced technologies of both companies.

Williams said Apple bet heavily on TSMC without any plan B.

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Apple’s operations chief also praised TSMC’s capital investment that has made semiconductor advances possible, especially TSMC’s $9 billion investment in bringing up its next-generation Tainan fab in a record eleven months.

Under the first deal, Apple contracted TSMC to fabricate all the application processor chips for its iPhone 4 devices in 2010, and the latter invested $9 billion and funneled a workforce of 6,000 people into the production of mobile chips at its base in the Southern Taiwan Science Park, successfully starting volume production of “almost perfect” chips within 11 months, according to Williams.

Williams later met Foxconn’s co-founder and chairman Terry Gou, most likely to talk production woes with the iPhone X dot projector, OLED panel and other problematic parts.

When asked about the latest supply chain reports, Apple’s boss Tim Cook told BuzzFeed News that “we’ll be working as hard as possible to make as many as possible.”

“We’ll see what happens,” Cook added.

  • techfreak23

    So does that mean they are going to cool it with making devices thinner at the cost of better battery life…?

    • Urname

      If anything, it’ll mean they can now make even thinner devices.

      But jokes aside, the iPhone/iPad hasn’t gotten any thinner in the past 3-5 iterations…so not sure where the complaint is coming from

      • techfreak23

        Yeah the iPads and phones haven’t gotten thinner in the last couple of years, but the complaint is coming from the MacBooks at this point. I hate how they shoot for the same paltry battery life standards across the product lines. The last generation of MacBook was a good size and they could have keep the same design and used the power efficiencies of the newer generation of processors to raise the bar for battery life. They made the new design thinner than necessary which made them do a couple of things. They got rid of MagSafe and (this is a slightly minor aesthetic issue) got rid of the iconic glowing Apple logo… I understand it’s all in the name of progress and that they took advantage of the smaller ports sizes of USB C, but still…

      • Urname

        Oh true, I loved how long my MacBooks could last compared to my old windows laptops…but there doesn’t seem to be a huge difference anymore with declining battery life on MacBooks and increasing ones from Windows manufacturers.

      • techfreak23

        That is true. Apple has always had a leg up on the windows laptops in terms of battery life. Gotta love that optimization of hardware and software lol I think battery issue was resolved in the last revision of the MacBooks and in software updates, but when they first released the new design, there were a lot of people complaining about the battery life. It’ll be great when they finally add the stacked battery cells to the Pros like they did with the MacBook. I read somewhere that that was their original plan, but had some technical difficulties before launch and decided to go with the standard battery. If they had gotten that battery design, you would probably be seeing at least a few more hours of battery life compared to what they have now.

  • anonymous

    They should fix battery life first before doing anything else fucken piece of shit iOS 11 sucks making want to switch to android

  • czbird

    Thicker iPhones on the horizon