Apple Store Union Square image 001

Apple is planning to open a retail store in Seoul, South Korea, reports Reuters. This will be the company’s first official store in the country, which also plays home to the headquarters of Samsung, Apple’s largest competitor in the smartphone space.

A spokesperson for Apple confirmed the plans with Reuters via email, saying “We’re excited about opening our first Apple Store in Korea, one of the world’s economic centers and a leader in telecommunication and technology, with a vibrant K-culture.”

The person wouldn’t say, however, where in Seoul the retail store will be located, or when it will open. There are 15 retail job listings for the store on Apple’s website, including a store leader and business manager, but they don’t reveal any added details.

Regardless, when it happens, this will be an interesting move for Apple as it’s essentially moving onto Samsung’s home turf. The two companies are not only competitors, but they are also litigation rivals locked in several lawsuits, and supply chain partners.

Source: Reuters

  • burge

    Expect Samsung to open the shop across the road

  • Mike M. Powell

    such……courage….I’m sorry 🙁

  • Bugs Bunnay

    that was a surprise. thought they already had stores in south korea.

    • Mr_Coldharbour


      • Bugs Bunnay

        i just remembered. have you gotten around with that vertical video black box problem?

      • Mr_Coldharbour

        Yes I have thanks for asking and remembering. Upon converting the videos via Total Converter Pro for OS X (I think that’s the name) it got rid of those black boxes when played on iOS.