iPhone 7 demand reportedly starts fading as iPhone 8 rumors continue picking up steam

By , Dec 1, 2016

iPhone 7 jet black back camera

Apple has enjoyed success with the new iPhone 7 family as the Jet Black iPhone 7 Plus models saw strong demand, in some part due to Samsung’s Note 7 debacle. But demand for latest iPhones may have started to fade recently, forcing Apple to cut back on orders, Taiwanese supply chain sources told trade publication DigiTimes.

That’s especially true with the rumor-mill in high gear regarding next year’s massive iPhone 8 upgrade and all the talk of the so-called Tenth Anniversary iPhone gaining all-glassbezel-free industrial design and a wraparound OLED displays akin to that on the Galaxy S7 edge.

iPhone 7 demand in China, Apple’s second-largest market by revenue, and in other key markets has reportedly scaled back substantially since the smartphone launched in September, prompting Apple to start reducing orders for the device.

From the report:

Affected by consumers’ high expectations on the next generation iPhone, makers in the supply chain are mostly conservative about the shipment outlook for the iPhone 7 in the first half of 2017, expecting shipments in this six-month period to be at least five million units less than those shipped in the second half of 2016.

Unnamed sources from Taiwan’s handset supply chain claim that component suppliers and consumers alike have been shifting their focus to 2017’s iPhone refresh. The report states that the iPhone 8 may feature an enhanced processor and “advanced sensors” that will support mixed reality (MR) and wireless charging technologies.

The Wall Street Journal recently reported that as many as ten different iPhone prototypes are in development. KGI Securities analyst Ming-Chi Kuo predicted price cuts for 2017 4.7 and 5.5-inch iPhones with LCD screens to boost sales.

Source: DigiTimes

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  • Mike M. Powell

    idk all i heard so far is a curved screen and rumor to be “wireless charging” less they got something crazy besides the usual spec upgrades, may be sticking with my 7+128, unless sprint give me so crazy swap deal lol, and i have no choice xD

  • Virus

    I don’t know one person who has a iPhone6 or 6s that upgraded the the 7 everyones waiting for that 10th anniversary iPhone8

    • Anthony

      I upgraded from a 6 to the 7 Plus-mostly because I got a $250 Walmart gift card-helps with the Christmas shopping!!

    • leart

      yeah, I’m one of those .. plus my 6s plus it’s still like in new condition and I’m still enjoying it.. but definitely I will get the 8 (not 7s lol)

    • I upgraded from the 6. now you know of at least one person lol, the 6S and Plus owner are that ones that didn’t need to upgrade just yet.

      • Rowan09

        I upgrade every year because I sell my old devices and if I wait an extra year I’ll end up paying more for the new device.

      • Yea I used to do that too, the 6s stopped that for me. Literally was a waste of money for that upgrade lol. As long as the next phone has some pretty significant upgrades I may get into that cycle again.

    • Eduardo Lemus

      The iphone 7 is the 10th iphone

      • 2g, 3g, 3gs, 4, 4s, 5, 5s, 5c, SE, 6/6Plus, 6s/6sPlus, 7/7Plus.
        2g, 3g, 4, 5, 6, 7.

        Either way you look at it we are not even at 10 or already past 10.

      • Eduardo Lemus

        I was counting the original phones 2g, 3g, 3gs, 4, 4s, 5, 5s, 6, 6s. 7. Not plus or SE or C. 7th is the 10th

      • Then you shouldn’t count the S’s, it pretty much contradicts not counting the SE and C. The 7 is an SE if you really want to get technical..

      • Eduardo Lemus

        Your right. My arguement is invalid

    • 5723alex .

      I upgraded my iPhone 6s plus to 7 Plus jet black.

  • malhal

    Is the 7s officially being skipped in the rumour mill then?

  • n0ahcruz3

    Not supervised lol random reboots, portrait mode beta etc.

  • Rafa García

    Still have my 6s and I’m going to wait for iphone8 and most of my friends are doing the same thing, I haven’t seen as much iPhone7 as I saw 6s last year

  • Rowan09

    Surprising because they are still sold out in certain models. On a side note, why can’t I find any Apple Watch Series 2 with a cocoa band?

    • smtp25

      In nz you have to order from apple and wait 3 weeks. Telcos have them but you have to buy on contract. I have work Sim so just want the phone

  • Diego Milano

    I told you.

  • Jon20

    Well especially with how long it takes to get your stuff from Apple after your pre-orders it’s kind of expected that people just stop ordering because by the time you get it the new one is already out

    • Rowan09

      Exactly. This iPhone was just a filler for the 8 anyway, so it makes sense for Apple to shift focus. I’m going to preorder as much as I can because I believe according to hype, it will be even bigger than when they introduced the first iPhone , iPhone 4 and iPhone 6.

  • Jamessmooth

    Not surprising. I’ve been disappointed with my 7+

  • John Smith

    My demand started fading when I finished watching the Keynote.

  • Poporopo00

    6S 128GB, IOS 9.0.2, not moving anywhere!!!!

  • Mark S

    Ha ha you can’t be #1 forever. You have to innovate at some point. Same old phones several years running now. Nothing to see here move along.

  • Woz A Nater

    I have Jet Black 7 plus 128 gig, but now after a few weeks would have rather had the matte black. Main reason to upgrade was to get away from a fricking 16 gig phone.