Tim Cook Cerebral Palsy Foundation video message teaser 001

Following an extremely divisive 2016 presidential election in which Donald Trump scored an upset victory over former Secretary of State Hillary Clinton, Apple’s boss Tim Cook issued a company-wide email to all employees, a copy of which was obtained by BuzzFeed’s John Paczkowski.

In the memo, Cook urges employees to reach out to colleagues “if they are feeling anxious” about the election results and underscored that Apple celebrates the diversity of its employees regardless of “what they look like, where they come from, how they worship or who they love.”

Earlier this year, in the middle of the Apple-FBI fight, Trump suggested that customers boycott Apple products because they’re produced overseas and due to Apple’s tough stance on user security and encryption.

Here’s Cook’s memo to troops in full:


I’ve heard from many of you today about the presidential election. In a political contest where the candidates were so different and each received a similar number of popular votes, it’s inevitable that the aftermath leaves many of you with strong feelings.

We have a very diverse team of employees, including supporters of each of the candidates. Regardless of which candidate each of us supported as individuals, the only way to move forward is to move forward together. I recall something Dr. Martin Luther King, Jr. said 50 years ago: “If you can’t fly, then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do you have to keep moving forward.” This advice is timeless, and a reminder that we only do great work and improve the world by moving forward.

While there is discussion today about uncertainties ahead, you can be confident that Apple’s North Star hasn’t changed. Our products connect people everywhere, and they provide the tools for our customers to do great things to improve their lives and the world at large. Our company is open to all, and we celebrate the diversity of our team here in the United States and around the world —regardless of what they look like, where they come from, how they worship or who they love.

I’ve always looked at Apple as one big family and I encourage you to reach out to your co-workers if they are feeling anxious.

Let’s move forward —together!



Due to Trump’s comments on minorities, women and immigrants, Apple is said to have withheld money and support from the Republican National Convention.

What did you think of Cook’s message?

Source: BuzzFeed

  • OWashe

    That’s nice

  • Rowan09

    Stop the protesting for a useless cause. President Elect Trump will be president and just give the guy a chance.

    • burge

      So you didn’t read what was put then.

      Nothing was said about not giving him a chance this post was all about Tim Cook and what he has said to Apple employees.

      • Rowan09

        I know, but I’m making the statement for anyone protesting for a useless cause. People are taking the relevance out of protesting now-a-days. Plus the underlying tone is all about President Elect Donald Trump.

      • burge

        You was the 2nd to post so at that point no one had said anything at all about their opinions of Donald Trump. And this thread is not about people’s opinions of Donald Trump it’s about Tim Cook’s email to employees of Apple.

      • Bugs Bunnay

        Lol rowan is just taking it one step ahead because eventually someone will say it

      • Rowan09

        Exactly and I’m just upset people protesting and even going as far to say they hope he’s assassinated.

      • burge

        But no one was protesting when you posted, you jumped the gun and started it yourself.

      • Rowan09

        You have to read between the lines. Do you think Tim Cook would have sent this same email if Hillary Clinton won? The media needs to stop this nonsense they are creating chaos. I was watching the news and now they say ISIS is celebrating President Elect Trump’s victory. I mean someone called them to confirm they are happy. Come on man this guy is going to be the president so people need to deal with it, he won fair and square.

      • burge

        And as we can see the point of the post has gone out of the window and it’s moved on to others opinions of what has happened. The point of post has been sidelined.

      • Rowan09

        No this all “unity” call is nothing than what’s going on right now. It’s definitely about President Elect Trump winning.

      • burge

        But the thread is not about who won what it’s about Tim Cook’s email to Apple employees. The subject matter of that email has become the hot topic and that’s not what this thread is about. It should be about what Tim Cook has said not what Donald Trump has said or done. ( read above)

      • Rowan09

        I understand but here’s the issue. This email was sent after President Elect Trump’s victory, so it’s easy to put things together and assume he would not have sent this email if Hillary won.

      • burge

        sorry to say but you can not say that, how do you know what someone else would or would not do. Yes the email “might” of been different but you can not say Tim Cook wouldn’t of sent an email.

      • Rowan09

        I’m speaking of sending an email of “unity”. He supported Hillary Clinton.

      • burge

        Sorry I’m responding to your first comment. The one where you say

        “Stop the protesting for a useless cause. President Elect Trump will be president and just give the guy a chance.”

        No one was protesting anything at the time. You started it with that comment thinking it was about making a protest because of what has happen. There was no protest.

        You have taken your own view on this and applied that view when nothing was about protesting about Donald Trump been elected.

        The thread is as about an email and what was said in that email. No one was protesting in the email and nothing was said about protesting because of what’s happened.

        So now I have to ask did you actually read what was said and actually understood what was said in both this thread and the email that Tim Cook sent ?

        No one made any protest in this article or the email that Tim Cook sent. And yet your first reply was to say “stop protesting”

        Who protested ? Because I still don’t know.

      • Rowan09

        I made that statement because of what was going on in the news and on the streets. It can be easily implied that Tim Cook is writing to Apple employees to calm them from the protests and issues surrounding the new President Elect, hence me making that statement.

      • burge

        So your first comment in reply to the post but just to say give him ( Donald Trump ) a chance.

        So infact your reply was not a comment in reply to the post but a reply to as you say it what s now going on in the streets/news.

        So on that did you notice that no one had made any protest in the article written about ?
        Your reply has nothing todo with the article. Your telling people to calm down but no one was getting in to end sort of rage. Don’t forget that this site is not just for the USA. I’m in the UK and your reply had no merit whatsoever to do with the article written above.

  • Chris

    I think it speaks wonders about the type of culture you want to have for your employees, I share this same culture at my workplace and it does wonders when you have such a diverse group of people with various different opinions.

  • Mark S

    Yeah Tim, we’ll I’ve had “strong feelings” about the last 8 years of a horrible administration gutting this country of morals and values and claiming tolerance and diversity only when it suits them.

    • YaBoyLilMayo

      And what about all the damage bush did that Obama fixed? Ur delusional

      • Bugs Bunnay

        Problem, reaction, solution. Obama is in on it. This game is now totally flipped around because trump isn’t part of the establishment.

      • Rowan09

        I’m a democrat didn’t vote for him only because of his stance on sending law abiding illegal immigrants back and stop and frisk in NY. I think law abiding illegal immigrants should be fined and helped towards citizenship, but illegal criminals should be sent back home. I’m not mad Hillary Clinton lost because I didn’t agree with any of her views, just couldn’t vote Trump for those 2 reasons I stated above. President Obama is a part of why Hillary Clinton lost as well because you thought he was more love than he really was.

      • Bugs Bunnay

        It’s been stated multiple times in his rallies that illegal criminals are his targets and not the peaceful, freedom loving illegals. They kill someone, get kicked out and they come right back in. Guess what, if it’s your daughter that got raped and murdered this time by that criminal illegal then you got no one else to blame, but yourself. Hillary on the other hand wants to make them all a citizen without background checks, without checking what people coming in might have like, tuberculosis, etc. This is serious and people need to wake up.

      • Obama was just picking the lesser of two evils, same as everyone else. No one really wanted Hillary but she was the only choice we had other than Donald..

      • Rowan09

        He wasn’t , he was just supporting his party line. American politics is very interesting. I’m natively from Jamaica and it’s totally different. PNP and JLP don’t hang out with each other, like democrats and republicans.

      • That is still the same thing with different words, there was no-one else to chose from. Had Bernie of gotten to the same point he would’ve done it as well..

      • Rowan09

        President Obama didn’t care who it was as long as it was a democrat.

      • That is what I am saying, My own tidbit was that she was the lesser of the two evils. Both reasons are true.

      • Rowan09

        I understand, but I don’t think that’s necessarily true. Hillary Clinton didn’t say anything I agree with, but Donald Trump did say some things I agreed with.

      • They both have things I agreed with, but I’m crazy and shouldn’t be president, neither should either of them..

      • Rowan09

        Lol. Bernie should have been the guy.

  • Bugs Bunnay

    it’s a shame where people get their “info” from. *cough mainstream media aka controlled media* It’s time to drain the swamp!

    • Rowan09


  • n0ahcruz3

    I find it funny when people said they’re moving to other countries

    • Rowan09

      They are not moving anywhere. This is the land of capitalism where those same people are filthy rich. Most of those people do nothing for society, but yet complaining. Those with the power to do something mostly do nothing and those with the power to do little, do the most work.

      • M_thoroughbred

        The thing that we have to remember is that we the people are the power. We need to realise that this government works for us not the other way around. When The People are divided they are easier to govern.

      • Rowan09

        Been saying that for years, we are the government and hire governing officials to represent us.

  • Rowan09

    Ok. Can you please tell me how disagreeing with your way of life is always deemed homophobic? I understand if someone says bring harm to people with different views, but simply having a different view is deemed homophobic. If I believe someone that tells lies is wrong am I some “lierphobic”. We need to respect our differences and difference in opinions. I can’t even have a conversion without someone being offended anymore. President Elect Donald Trump wants to fix immigration like every other president and he is a republican so they are all for traditional marriage. There is nothing to be scared about because the system will always keep the system going. The Supreme Court who is suppose to interpret law passed a law for making gay “marriage” legal and that’s not their job. No need to worry, this is bigger than one person.

  • dudeimmexican

    I’m latino and my girlfriend is black, we aint fearing anything and there’s plenty of others who the categorized list who aren’t afraid. Too much bs

  • Bugs Bunnay

    You know what I’m proud idb did not bash trump with their articles. You go on over to the verge and you see articles upon articles of cry babies. What’s worse is they’ve disabled the comments section. Thumbs up for you guys.

    • Rowan09

      I agree I’m having a discussion and they didn’t block my comments, even though I didn’t see any reason they should.

      • Bugs Bunnay


  • Anonon Amous

    I certainly understand why Cook sent this memo to all his employees. Just read the replies here. Some people joyously ridiculing others. Where is the compassion? That’s the whole point. What Cook is saying is everyone should be helping each other, not ridiculing them or calling them names. I suspect anyone at Apple who feels emboldened to pick on anyone for any reason will soon find themselves looking for work elsewhere.