Google Pixel family 001

As promised, Google today held a media event to launch new hardware and software products, among them a pair of new smartphones—a five-inch Pixel and a 5.5-inch Pixel XL. These are the first “Made by Google” phones that come with the firm’s new Assistant built in. Google says the devices feature “the highest rated smartphone camera ever”, a battery that lasts all day and much more.

The Pixels are powered by Android 7.1 Nougat and Google promises to deliver software and security updates as soon as they’re available, bypassing carriers, similar to its Nexus hardware.

The aluminum-made devices have 2.5D Corning Gorilla Glass 4 protection, glass on the back with a fingerprint reader called Pixel Imprint and rounded edges to make them easier to grip. The fingerprint sensor can be swiped to quickly access notifications.

The phones have improved cameras with better low-light sensitivity and a Smartbust feature which takes a rapid-fire sequence of shots and automatically selects the best one. Fast charging is supported via a reversible USB-C charger than can give you up to seven hours of run time with a short 15-minute charge.

With the built-in Google Assistant, you just say “OK Google” or hold the Home button to have a natural conversation with Google to find answers or get things done. “Your Assistant can also offer help with what’s on-screen in any app,” explains Google. “So if your friend texts you to meet up at a new restaurant, you can just say ‘navigate there’”.

The Pixel features a 12.3-megapixel camera out the back that has an f/2.0 aperture and big 1.55 micron pixels to capture more light in low-light situations. Google says its team of imaging engineers have spent the last year designing and tirelessly optimizing the camera stack to make “the highest rated smartphone camera anyone has ever made” with a DxOMark Mobile score of 89.

And here’s the Pixel’s camera in action.

And with a Lens Blur feature, the Pixel’s camera can produce shallow depth of field and bokeh effects akin to the Portrait mode on the iPhone 7 Plus. However, unlike the iPhone 7 Plus which has two lenses that work together to produce bokeh images, the Pixel achieves the same effect in software.

The phones are preloaded with Google’s video-calling app Duo, the messaging app Allo and the photo management app Google Photos. Every Pixel gets free unlimited cloud storage for syncing original-quality photos and videos at full resolution.

They’re also offering a new collection of silicone and clear cases, as well as Live Cases that can be customized with your own graphics or with exclusive designs from artists like Justin Maller and photographers like Canadian astronaut Chris Hadfield.

If you missed the keynote, here’s a funny video that Google made for your viewing pleasure. If you like HBO’s Silicon Valley series, you’ll love this video in which Dinesh waits anxiously for the live stream to begin as Gilfoyle has other plans.

These phones were designed by Google inside and out and aren’t marketed under the Nexus brand, a break from the past six years of flagship Nexus devices.

“We’ve now decided to take the next step and provide our take on the best Google experience, by bringing hardware and software design together under one roof,” said Google.

The new Pixel family of products, according to the company, “brings people the best of Google through hardware and software made by Google.”

The Pixels are available for pre-order today starting at $649 in the U.S., UK, Canada, Germany and Australia. Pre-orders in India will begin October 13. In the United States, the Pixels are available through Verizon retail outlets, including Best Buy stores, while unlocked versions of the devices can be purchased on the Google Store.

All models of the phones are available in Very Silver and Quite Black colorways, while a limited-edition Really Blue color is available in the United States only.

Additional information is available at

Here are the videos for other products Google unveiled today.

The search giant also launched its Alexa rival today—a voice-activated speaker with Google Assistant built-in called Home—in addition to a 4K-capable Chromecast Ultra, a Daydream VR headset and a successor to its OnHub wireless router.

See Google’s posts detailing the Daydream headset and Google Wifi, a new kind of connected Wi-Fi system that promises to give you a fast signal in every room.

Source: Google

  • OWashe

    this tops all the fugly phones made in 2016

  • I would feel so embarrassed to pull out a Google phone out of my pocket in public. I dunno, pulling out an iPhone just feels so cool. Hard to explain.

    • Rowan09


    • Zohar

      You’re a pretty good troll, I almost got caught.

      • Awwww, someone’s feelings are hurt. Sorry, doll.

      • Zohar

        Well not that good actually, your first try was much better.
        Next time try to not be that obvious, you’ll be much more effective.

      • lol

      • AMB_07

        It’s alright don’t feel sorry, just go hug your “Porsche”

      • Juschan

        ok if you say so.. for you I will go to my garage …

    • lemonhead

      “…or like living in Switzerland…” phahaha
      I live in Switzerland and mostly foreigners are the rich people here, not so luxurious as you guys might think.

      • Juschan

        yeah they r as cheap as they need to get over the German border in order to do their weekly food purchases just to save a few bucks compared to buying in their own supermarkets……….!

      • lemonhead

        spot on & don’t act so almighty, like you wouldn’t…
        a couple bucks is actually like, a 100 bucks on every big grocery shopping trip. That adds up quick.

      • Juschan

        where the hell is this almighty? and I actually don’t give a sh*t about your 100 extra bucks you also get better payed..

    • george

      Good luck pulling out your iPhone without it slipping out of your hand smh.

      • Mike M. Powell

        Get a good case and you’ll b fine idk most that just has their iPhone w/o one hell I slapped a case on my MacBook

    • mrgerbik

      Youre kidding right?

  • 5723alex .

    So, a new iPhone 4/Pixel starting at $649 for the 32gb 5″ and up to $899 for the 128gb 5.5″ ?
    No SD card, no replaceable batteries, no second camera with real optical zoom, bokeh in software ? And above all, it run Android.

    • Abhijeet Gupta

      Android. Yeah. That’s the main problem here

    • YaBoyLilMayo

      But apple doesn’t do most of that and costs more…yall are some haters on here for real

  • David Gow

    Just because it looks like an iPhone…… does not make one an iPhone.

  • Noohar

    That Silicon Valley tie in = win ✌

    • Mr_Coldharbour


  • igorsky


  • ravinigga

    The Google wifi is very handy but I don’t know Google keep data what I do like porn?
    And there is also other brands with multiple wifi spots?

  • Bugs Bunnay

    Those bezels tho

    • That Guy

      Ya like iPhone. Hideous eh.

      • Bugs Bunnay

        Ikr. Apple should’ve filed a patent at least to get some royalties going.

  • Bill

    Looks nice, but…android. And also…I trust Apple with my data about sixty seven billion times more than I trust Google with it.

    • How many times apple iCloud hacks you know and how many time you heard that google account hacks?
      Google is far ahead of Apple in security concern.

      • You do realize that Apple hasn’t ever had iCloud hacked right? So far 100% of those leaks and “hacks” are the result of people giving away their account data in phishing schemes.

      • you mean celebrity account phishing schemes LOLzz

  • n0ahcruz3

    Well if u check out imore’s camera comparison.. you’d be surprised which one came out first.

    • Eliijah Moss


  • caberon

    I’ve never owned a Google phone… I’ve always loved my iPhones, but I am glad to see Google has implemented or copied some of the key features that have made Apple so successful with their products… by having their hardware and software both designed by Google. The commercials and phone design are quite similar/copied from Apple, but oh well… why reinvent the wheel lol…

    What I like the most of this tho, is that they are using some of the great things that I like about Google and making them flow nicely, by using and implementing Google’s extensive data which I think is brilliant…from using Ok Google and unlimited picture storage (which are features that we iPhone owners have, but rely on Google’s apps), to adding cool features such as 7 hour battery charge in 15 mins (not sure how well that would work, but still great option to have) and a better camera…

    Even better, is that it will hopefully make Apple get more ingenious and innovative, and try to bring new and unique features to their future devices… because honestly, iPhone 7 / 7 Plus has great features that other phones have had for some time, but not impressive enough to make me want to get it, after owning and updating my iPhones since the iPhone 3G…

    I am glad to see competition between these two, as it gives us consumers more options for good products… not saying that I would get this at all, but it is the first Google/Android phone that has merely captivated my attention… Plus the Home oriented technologies are starting to look more real, rather than fiction…Apple needs to jump in that boat!

    Good Job Google! with love, iPhone owner!

  • AMB_07

    Phones look good, I love Android but I don’t feel like it’s beeing used properly even by Google. They offer 2 years of features updates and an additional year for security patches. Meanwhile my iPhone SE could be getting new features and security updates up to 4-5 years after launch. That just doesn’t look good for Android.

    With rumours of a new OS cross-over between Android and Chrome OS (Andromeda) in the works, i’m really hoping for some revamps there. Many things about Android need to be changed but it must never lose its open-source nature.

    • You might not be aware of it, but Google isn’t very friendly with open source and actually uses security upgrades as a club to force vendors into using licensed software from Google instead of open source components. While Android originally started as open source project with only a few closed components, Google is rapidly and aggressively shutting turning the open source components into abandonware and releasing closed source updates instead.

      When security researchers found major issues with the browser (for instance) Google refused to fix them in the open source version and insisted that unless OEMs wanted to provide their own patches they should update to Google’s new offerings.

      What do Google Search, Google Play Music, Google Calendar, the stock Keyboard, the camera app, Google Hangouts, and more have in common? All of them have replaced previously open source projects which are now abandoned.

      Getting a Google Apps License is a whole lot easier if you join the Open Handset Alliance which forbids working on non approved Android devices. So people that try to take advantage of Open Source components of Android like Amazon can’t turn to Acer, Asus, Dell, Foxconn, Fujitsu, HTC, Huawei, Kyocera, Lenovo, LG, Motorola, NEC, Samsung, Sharp, Sony, Toshiba, or ZTE to build their tablets. While Google offers the open source components it certainly tries to back you into a corner should you try to use them for yourself.

      In fact, Google’s strict requirements and licensing agreements with OEMs are a major reason that companies like Samsung have duplicates of many of the stock apps. Samsung Wallet, S Voice, S Translator, Samsung Link, Chat On, Books, Video, (to name a few). While many consider this bloatware, others like Samsung view this as insurance in case they ever need to leave Google so they won’t be crippled overnight with years old abandoned open source software from Google.

      Finally Google’s aggressive use of locked down APIs to force OEMs into using the Goole Play System all add up to one thing. Google is open source in lip service only. Step outside of their proprietary software and licensing agreements and you’ll be ostracized by everyone in the “inner circle” and crippled by Google.

      • AMB_07

        I know what you’re talking about, I’ve always had custom Roms on my android phones and I remember a couple of years ago when there was a huge controversy over the use of Gapps (the Google branded apps bundled with any rom out there).

        Unless you partake in further licensing and get your Rom approved directly by Google for use of Google Play services you couldn’t bundle any Gapps with your rom and this effectively meant all the custom roms out there.

  • deadbroke

    Man, ugly phone. Huge bezels. The back looks bad but I guess you’ll cover it with a case. Nothing great feature wise. Can’t figure why anyone would go with this over an iPhone or Galaxy (depending on your preference) If this is all Google was bringing out they should’ve gone the Moto X route and gave it an appealing price tag.

    • Mike

      This is their first phone… plus iphone has shitty bezels too. The only phone that has really small bezels that you mentioned would the galaxy

      • deadbroke

        iPhone still manages to put a button in their bezels so it’s at least somewhat functional. I don’t see why Pixel would feature on screen buttons and not make use of that space.

  • Abhijeet Gupta

    Really Blue – this is what happens when there are rumours of a blue iPhone

  • Scott Curry

    And here I thought ‘live cases’ would add some sort of additional display and show widgets or a slide show or something…. I know here Live is a branding, but as one consumer, it gave me the wrong impression and just set me up for disappointment.

  • Dao Sasone

    Impressive charging feature. But i still wouldn’t buy it cause it looks ugly. Especially the back.

    • Abhijeet Gupta

      The chin on the front and its ass is so ugly

  • Phil Randle

    It’s pretty ugly looking, this looks like HTC’s budget phones.

  • rockdude094

    dumb google….got me all excited for nothing

  • Al228

    Why Apple hasn’t sued them is beyond me. These things looke identical to iPhone 6/6sand 7. The galaxy S6 and S7 by samsung are amongst the biggest offenders.

  • Mr_Coldharbour

    Nice bit with the Silicon Valley introduction sequence.

  • stylesbeyond

    oh lord another faildroid from gullible i mean google

  • What’s phishing? Phishing is when you attempt to trick a person into giving you information that they wouldn’t normally give you.

    For instance, lets say I set up a script that sent emails claiming to be from eBay saying that there was a security breach and that your account details needed to be verified immediately and until they can do so their account will be deactivated. I then put links to a site that I’ve set up to look just like eBay and ask them to log in. Instead of logging in I save their details to my database and redirect them to a page telling them that their account is now in good standing.

    Anyone who falls for that just provided me their username and password and what’s worse is that many people use the same password on the vast majority of the sites they visit which means I can potentially have access to far more than just eBay…

    Anyways, that’s what phishing is. It’s technically not hacking as the user gave you all the information needed to log in. While 2 factor authentication, IP tracking and other methods are used to combat this, it is very hard to make a lock secure when the owner gives away copies of the key.

    • Mike

      How was your date with Tim Cook?

      • Hahaha, well I can’t say I’ve ever thought about meeting up with him, but I wouldn’t turn down lunch with him if it was offered to me 😉

        After all on my income… Well let’s just say lunch with Tim Cook would likely not be fast food and I wouldn’t turn that down 😛

        In all seriousness though I do have respect for him. Not as much as Steve Jobs but I think he’s doing the best he can and I think the accomplishments under his leadership are certainly admirable.

  • Keith

    Good features and all but that phone is ugly and half the people only buy apple or Samsung.

  • Mike M. Powell

    As I said on Reddit, that stock blue color has got to go!!! >:(

  • GoodGreenGanja

    “However, unlike the iPhone 7 Plus which has two lenses that work together to produce bokeh images, the Pixel achieves the same effect in software”

    Uh…okay. Interesting wording. The Google phone uses a 100% software solution to produce a fake bokeh effect, whereas the iPhone uses a 95% software solution to produce it’s fake bokeh effect.

  • Google is trying to capture the market of iphone with launching new pixel phones . Let’s see it will be able to compete the market of iphone 7.

  • 2008crna

    As much as I like my iPhone (because I did get the 7 plus) I am intrigued by Google’s new direction. The fact that they plan to make hardware and software under the same roof is a huge plus for consumers. The problem is Google Play stores…not quite up to par with the App Store IMO. The Google Wifi is an intriguing bit of technology and a 4K streaming device is not something to sneer at. I even gave up my jailbreak to get iOS 10 (for a brand new Apple Watch). While I am heavily invested in Apple (laptops, iPads, watches and phones) I am not blinded by brand loyalty that I can’t see the strengths that Google has.