Apple execs go on PR offensive to defend removal of “dinosaur” headphone jack from iPhone 7

By , Sep 8, 2016

iPhone 7 adaptor in box

Apple’s marketing honcho Phil Schiller said during yesterday’s iPhone 7 keynote that the company has had the courage and vision to remove the ubiquitous 3.55 mm audio headphone jack from the handset in a forward-thinking move that has allowed its engineers to cram more hardware features inside the handset than ever before.

Schiller, Greg Joswiak and hardware chief Dan Riccio took to BuzzFeed News to list some of the new iPhone 7 features made possible by the abolished jack.

Before we get to the interview, just a quick reminder: the new iPhones ship with a wired edition of Apple’s existing EarPods that plug into the handsets Lightning I/O and a Lightning-to-3.55mm adapter so that everyone can connect their legacy headphones without paying extra for a third-party dongle.

It’s a “dinosaur”

“The audio connector is more than 100 years old,” said Greg Joswiak, who handles iPhone and iPad marketing at Apple. “It had its last big innovation about 50 years ago. You know what that was? They made it smaller. It hasn’t been touched since then. It’s a dinosaur. It’s time to move on.”

Dan Riccio added:

We’ve got this 50-year-old connector—just a hole filled with air—and it’s just sitting there taking up space, really valuable space. It was holding us back from a number of things we wanted to put into the iPhone. It was fighting for space with camera technologies and processors and battery life. And frankly, when there’s a better, modern solution available, it’s crazy to keep it around.

But what are some of the things they wanted to do but couldn’t because the headphone jack was taking up a lot of space inside the device? Four things: more advanced cameras, an enhanced Taptic Engine, water resistance and a longer-lasting battery.

Creating enhanced cameras

The back camera on the 4.7-inch iPhone 7 now has optical image stabilization (OIS), a feature that normalizes shaky footage and blurry photos that was exclusive to the iPhone 6 Plus/6s Plus due to the lack of space in 4.7-inch phones for it. Removing the jack from the phone has now made OIS possible on the smaller model.

It’s also allowed for an advanced camera system on the bigger phone that has two lenses, one a fixed wide-angle one and the other a 2x zoom telephoto lens.

Better Taptic Engine

BuzzFeed explains:

At the top of both devices is something called the “driver ledge”—a small printed circuit board that drives the iPhone’s display and its backlight. Historically, Apple placed it there to accommodate improvements in battery capacity, where it was out of the way.

But according to Riccio, the driver ledge interfered with the iPhone 7 line’s new larger camera systems, so Apple moved the ledge lower in both devices. But there, it interfered with other components, particularly the audio jack.

In removing the jack, they were also able to relocate the drive ledge from the top to the bottom of the handset and install an enhanced Taptic Engine that now provides a more nuanced range of haptic feedback and clicking sensation for the handset’s new pressure-sensitive Home button.

Water resistance and longer run time

As a bonus, the abolished jack has eliminated a key point of ingress that Riccio says helped the iPhone 7 finally meet the IP7 water resistance, allowing it to be immersed under one meter of water for up to 30 minutes.

And last but not least, they were able to increase battery life by giving the iPhone 7 a fourteen percent bigger battery and five percent bigger on the iPhone 7 Plus to provide an additional two hours and one hour of run time, respectively—essentially  creating the most battery-efficient iPhone to date.

Ulterior motive? That’s “conspiracy theory”

Schiller waved off suggestion that going all wireless poses the risk of Apple potentially implementing Digital-Rights Management (DRM) on the audio port down the road.

The idea that there’s some ulterior motive behind this move, or that it will usher in some new form of content management, it simply isn’t true. We are removing the audio jack because we have developed a better way to deliver audio. It has nothing to do with content management or DRM—that’s pure, paranoid conspiracy theory.

It’s going to be a rocky transition

He acknowledged though that the transition may tick off some people:

We do understand that this might be a difficult transition for some people who love their wired headphones. But the transition is inevitable. You’ve got to do it at some point. Sooner or later the headphone jack is going away. There are just too many reasons aligned against it sticking around any longer.

There’s a little bit of pain in every transition, but we can’t let that stop us from making it. If we did, we’d never make any progress at all. The question we ask ourselves when making transitions like these is, have we done all the right things to mitigate it and to explain it and to make what’s on the other side so good that everyone is happy with the change? We think we’ve done that.

This all happened before

And just like Apple was first to get rid of outdated technologies like parallel ports, the serial bus and floppy drives, Schiller is adamant that we’ll at some point “look back at the furor over the headphone jack and wonder what the big deal was.”

In other words, the new iPhone 7 features wouldn’t be possible if it weren’t for the space freed up by the abolished headphone jack. And now there’s no turning back—in fact, two premium Android phones recently shipped without the audio jack.

How long before the industry follows in Apple’s footsteps, do you think?

Source: BuzzFeed News

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  • So reminiscient of Apple canning the floppy drive. Remember the no floppy drive revolters?

    • Timothy

      And more recently, the CD drive.

      • ProllyWild

        And i miss neither…

        Good riddance headphone jack

    • Words Words Words

      Yes, but the problem here is that they are replacing the headphone jack with a proprietary port. The CD drive was/is universal. Apple honestly should switch over from Lightning to USB-C. Plus, if you have lightning headphones, good luck plugging them into anything besides an iPhone/iPad/iPod Touch because none of Apple’s MacBooks have a lightning port.

      • Crim Nino

        You do know Bluetooth been around for a while? They also include an adapter for free. So what’s the big deal?

      • Roland G

        The big deal is charge and listen, sound quality and some of us do not want radio waves on our brain and most definitely don’t want to replace a direct wired connection with a dumb looking adapter plugged into the phone.

      • NanamiAsuri

        What about that little Lightning to USB adapter the EU forced Apple to create? Wont that do for headphones also? I don’t see the problem here

      • Thomas

        you will have options:
        1-Use the old jack head phone until it dies.
        2-Buy wireless head phone
        3-Buy an adapter USB-C to lightning if available
        4-Use internal speaker 🙂

      • Actually I don’t think that’s a fair comparison. Apple isn’t trying to upgrade people from headphone jacks to proprietary ports, they are trying to get people to go wireless. Apple’s seems to have the goal that no one would need to have anything wired someday.

        However it’s not 100% practical for everyone to make that switch just yet so Apple is including a headset and an adapter so that people who can’t or don’t want to upgrade still have something to use. I think it’s more of a statement of backwards compatibility than a statement of Apple forcing proprietary ports on the world.

      • jOn Garrett

        If that was true then why doesn’t the i7 have wireless charging? I’ll tell you why, because Apple will save that for the i7S

      • It could simply be that wireless charging isn’t ready yet for real world use. Apple has plenty of patents on it so we know they are working in this area so one can only hope it comes sooner than later.

        If however you’re talking about contactless charging (which is so often marketed as wireless charging) then I’m personally glad Apple keeps it away from my products. The problem with the kind of “wireless” charging (that companies like Samsung offer) is that it isn’t wireless at all. You’re still limited by the length of the wire that goes to a puck that has to be in contact with the phone. Worse still is that using the phone while it’s charging is significantly more of a hassle with this type of setup than with a traditional plug.

        If I want to play real racing (a battery draining and accelerometer controlled game) I’ll typically plug in and play to avoid loosing too much battery. With a “wireless” solution I have to hold an obnoxious “puck” to the back of the phone while trying to play and all the while will still have a cord attached. The only difference is now it’s bulky, can fall off and stop charging and is in the way in ways that a traditional wired connection isn’t.

        There are times where it’s slightly more convenient, but overall contactless charging is a gimmick for devices you would ever want to use while charging. IMHO 😉

      • jOn Garrett

        Typical apple apologists wireless charging not ready for real world use? It’s ready, been ready for years and works great. Miraculously it will be ready by next year though, just in time to be the iPhone 7S’ one trick pony.

        Everything is a gimmick when iPhones don’t have it then when you do, you love it.

        Why didn’t the apple watch have GPS? you know the answer to that too, so apple could include it in the apple watch 2. Why didn’t the iPhone 6 have 3D touch? Because that one trick pony was saved for the 6S.

      • Unfortunately I don’t know any of those things. I assume you must work for Apple or have some very good connections if you do, so I’ll have to leave it at that.

        My assumptions were that if wireless charging exists than we’d see it. As far as I’m aware, there are a lot of patents and some technology demos on the matter, but if it was truly ready, and all of the FCC regulations had passed, it had been rigorously tested to make sure there were no harmful side effects and was fully certified and ready to go; someone would have released it by now. It seemed odd to me to assume that the whole world is holding off on using this technology until Apple gets around to putting it into their new phone.

        As far as GPS goes, my guess is that they couldn’t fit it in? The original watch was packed to the brim with components and this time around it’s thicker and heavier than before. My assumption was that Apple either couldn’t fit it in the first time around or assumed that everyone would use it with their iPhone or rely on the calibrated data and didn’t think it was going to be an issue. If you know that they deliberately held it back that’s one thing, I assumed it was an oversight on their part as to the needs of their consumers. After all, it’s a rare day when Apple thickens a device.

        Also, with 3D touch, I have no idea why it was in the 6S as opposed to the 6. I know it required a full reworking of the screen design and some massive technological changes. The 3D touch screens are also thicker and heavier than the other ones which makes me assume that even if Apple had the screen ready at the launch of the 6 perhaps they waited a year to improve the design and make other components smaller so it would fit? The big indication I have that it wasn’t ready at the launch of the 6 is that that iOS 9 had very gimmicky and limited support for 3D touch. iOS 10 is really starting to show a mature implementation for the technology and it would seem that if Apple has had it for years they would have at least rolled out better software support on day one. But again, that’s just my theories, I didn’t realize that you had these answers.

        Finally as far as everything being a gimmick until it comes to iPhone? That’s absolutely untrue. This one I can at least call you out on. If for no other reason that the iPhone itself has gimmicky features. There are also Apple products that I downright do not like at all (their mouse lineup comes to mind immediately). I poked fun of their initial MacBook Air and could go on.

        There are times where other companies rush to get something implemented when the market isn’t ready and Apple waits. For example when phones first started adapting to 4G, Samsung rushed to adopt and advertised it as a feature even though only 7 cities in the WORLD supported it at the time. Apple on the other hand figured out a way to achieve near 4G speeds over dual 3G antennas and offered everyone a similar (although somewhat subpar) experience regardless of where they lived at the time. After 4G had significantly more coverage, Apple included the 4G antennas. Was it a gimmick originally? No. Was there any point to rushing to adopt? Not unless you lived in one of those cities. Personally I think that Apple did a better job in that situation as it gave the most people the best experience.

        But all that’s to say, there is a difference between criticizing an early rushed job to implement poorly supported technology and blindly calling all competing products gimmicks. Personally I would appreciate it if you didn’t assume that I wasn’t capable of telling the difference between the two.


      • jOn Garrett

        Apple rushed to market

        64 bit CPU; phones need at least 4GB of RAM to take advantage of 64 bit processors yet apple ships a phone with just 25% of the memory needed to take advantage of 64 bit processing.

        Apple maps; need I say more

        Apple pay; works with just 10% of retail equipment, Samsung pay works with 90%

        The Apple watch is now thick enough to have GPS, the first could have also except it was rushed plus something needed to be withheld to get you to “upgrade”

        Apple didn’t wait until things are ready, apple gives you as little as possible because you’ll buy it anyway–and wish for something better next year.

        Mark my words, the iPhone 7S will have wireless charging and fast charging that works exactly the same as all others.

      • Who says that 64bit technology needs to have 4GB of ram? I have the 6 Plus which has 1GB and I don’t experience any lag, crashes or slow downs. About the only app that seems like it could benefit would be Safari as it frequently requires me to reload a page if I swap apps and then tabs. But it’s fast enough I never cared. So claiming that it NEEDS 4GB is just wrong. If that was even remotely true, the iPhone 6, 6+, SE, 7 and 7+ would all be broken which considering that they were all (the first 3) very well loved phones overall with super high customer satisfaction scores seems to prove otherwise.

        Furthermore, since you bring up specs and Samsung are you not aware that the iPhone has constantly outperformed Samsung phones in benchmark tests despite its lower specs? If an operating system is highly optimized it doesn’t need the same resources. Android isn’t optimized (as Microsoft proved) and neither is touchwiz (which is no secret to anyone). So Samsung phones need higher specs just to push through the bloat. Apple doesn’t. Which is one perk of designing an OS to run with a specific set of hardware and nothing else. A luxury that Android will never have.

        Apple Maps was rushed. To be fair though day one of Apple Maps despite its failures was years ahead of Google Maps when it launched. Fun fact, did you know day one of Google Maps it didn’t even have all of the continents? It was the Americas and a whole lot of ocean 😀 Considering what they built it was impressive, but it was rushed. This is true and Apple publicly apologized for it and has worked to improve it ever since. Today it’s all I use.

        What places accept Samsung that don’t accept Apple Pay? As far as I know not only should that not be possible, that should technically be illegal as it would almost require proactive blocking of Apple’s NFC requests. It’s literally the same hardware used for both. Furthermore, I have a hard time believing that claim when 90% of contactless payments in the US are done through Apple devices and the other 10% are Samsung and EVERYONE ELSE.

        Again, can’t say on the Apple Watch. I would assume that Apple honestly thought people wouldn’t need it. They probably assumed people would run with their phone or rely on the very accurate estimates once it calibrated to your stride. Why go to all the work to build those tools specifically so that you can throw it all away and admit you should have done it differently? Seems like shooting yourself in the foot if you ask me.

        Well. I can’t claim to know the future of what Apple will or won’t do. The only thing I know is that if Apple does get wireless charging on any device it will be super cool if it works. If they get contactless charging like Samsung has, then I will continue to call it a gimmick, be highly disappointed in Apple and hope that they at least continues to support the traditional cable.

      • Don Walker II

        I’m stubborn. I refuse to let go of my (not cheap) decent wired headphones for wireless tech. None of the wireless solutions provided are in a position to replace wired headsets. That may change, but for now…. Also if they really believed in their decision, they wouldn’t have included an adapter IMO.. I wonder if the technology is too archaic to be included on the next generation Macs/iPads?

      • I think Apple does really believe in their decision. However as you point out you have some very nice existing headphones and the offerings are less than stellar right now for bluetooth. People that have $600 headphones aren’t going to give up their audio just because Apple has a dream of a wireless future.

        I think the technology is there, but for wireless manufacturers to compete against wired headphones is hard. Battery life, expensive costs of quality components and more have made the market a difficult one. And to compete with wired headphones that cost a fraction to produce, companies are almost forced into using sub par components to build them and everyone suffers for it.

        Personally I think that Apple’s removal of the cable and offerings of adapters is a step to try to force companies to start innovating in this area and customers to start buying wireless. If the demand rises the cost of quality components will start to stop and the whole industry can start to move forward.

        It’s a gamble, but Apple apparently feels that everything necessary to cause that ball to start rolling is there. It just needs that first push 😉

      • TCB13

        “Apple honestly should switch over from Lightning to USB-C.” I had the same opinion for some time, however there’s a problem with that. USB-C is inferior to Lightning in terms of physical stress. It’s very easy to break a USB-C port because of the middle plastic pin. This issue was found on mini-usb and micro-USB, I don’t really know why the hell on earth Intel keep that stupid pin there. If they did something similar to the Lightning I would agree 100% do replace it. In the current conditions replacing Lightning with USB-C might lead to breaking an iPhone just because you hit the USB port with some force like what happened with micro-usb.

      • Pedro Miguel Sousa

        But if they switch to USB-C a lot of people are going to be angry because of all of the accessories they bought are lightning. I guess you can’t please everyone

      • Don Walker II

        Lightning connector is smaller than the USB-C connector. If there’s space for a USB-C connector, there’s space for a headphone jack.

  • eXoguti097

    I understand all the people with expensive wired headphones that we won’t be able to use with this phone, and that Apple is using their standard instead of USBC. But in a few years they’ll all stop caring if other companies follow through the removal because they’ll be adapted.

    • True, except the main reason people are upset overall comes down to.. no universal standard.. They just removed the number 1 way to listen to your music. So now what? Conform to Apple and hope it pans out? There’s still tons of people upset about how the original bluetooth signal hinders the quality of sound.. so they need to get those people back on board and show technology has changed enough to warrant the removal of the 3.5mm. It’s a long road they have a head of them. Just because they removed the jack now, doesn’t mean it isn’t still in their future. Once there’s a universal format that people can get behind again.. then no one will care about the removal. Until then, Apple will be doing damage control. I for one don’t care about the removal, bluetooth is working for me. But it’s not for everyone.

      • J3ff

        I agree with your statement but their already is a universal standard and that is Bluetooth. The only people who have a true reason to get mad are those with outdated car radios in which the aux is the only way they can listen to music. And at least apple has given them an adapter in which they can use to continue using their headphone jack. I don’t see the big fuss honestly. I love my Bluetooth headphones and feel that people will get over it

      • Yes true, but Apple isn’t using the universal chip for these devices. So that will play a factor in some people’s minds about what exactly Apple is doing with bluetooth and why? I’m good with bluetooth but I do question what the deal is with their own chipset. They never tell you everything and I really don’t need to know.. but it’s interesting to say the least.

      • Docservlet

        Bluetooth is still standard at 4.2. Apple’s W1 chip is attempting to bypass the challenges with Bluetooth.

      • sg1969

        bluetooth audio is inferior to cables in terms of quality though. This also means the headphones need batteries or need to be recharged. This is not a problem with cabled headphones.
        Also with bluetooth you can’t use an external DAC or amp, which is something that I use so…
        Of course for the majority of people bluetooth is fine, but it can’t really be the universal standard, at least not yet.

      • Docservlet

        In your use case there’s still an adapter so I don’t see it as a specific problem. Just a minor inconvenience.

      • Don Walker II

        Remove cables just to add another cable? I don’t know why Apple is trying to defy the Law of Conservation of Cables.

      • Docservlet

        Leave the adapter on. What’s the problem?

      • Unless you’re streaming lossless audio then this isn’t true. The average iTunes audio compression is about 2MB/min of audio. So in terms of streaming the absolute minimum speed to transfer data to your device (without a buffer) works out to be 6MB/180s = 1MB/30 = 0.03MB/s. That super small amount of data is what’s being sent over the wire to get good audio. Turns out bluetooth can stream 100x faster than this at 3.1MB/s. Now that’s obviously an oversimplification that doesn’t take into account packet headers and what not, but the point is wireless speeds arn’t the issue.

        Bluetooth also does require its own DAC (in almost all cases) and amp as it can’t rely on either from the phone like a wired connection can, but sadly many manufacturers skimp on these components and audio quality suffers for it. In fact, it seems like in most cases poor audio quality in wireless headphones is typically due to cheap components.

        So it can and does have universal standards. But in terms of quality of components there is typically a lot to be desired ;( This can be due to costs and or available space but fortunately everything keeps getting better year after year.

      • sg1969

        yeah I personally listen to a mix of standard mp3, ALAC, FLAC, and sometimes DSD, and I use an external DAC/amp. So bluetooth, while nice when I can’t be bothered with the cables, is not good enough for me (DAC/amp is a portable one so i often take it out with me).

      • Since bluetooth requires (in most cases) audio to be sent as an un-decoded data stream (which is why wireless headphones need their own DAC) I wonder if anyone sells a bluetooth to 3.5mm jack? For people with nice audio setups like yours this might actually be the best of both worlds. Unfortunately quickly searching the top couple results on Google didn’t turn up anything.

        Will be interesting to see if such a product becomes available now.

      • NanamiAsuri

        Theres also the Lightning to USB adapter so why can’t there be a micro usb to lightning adapter? I just think people are too scared over this. It’s going to be a big change and not using an industry standard but what about all the laptops that have different charing ports? My MacBook Pro, my sisters Dell Vostro, Cousin’s MacBook and my Gran’s Lenovo all use different chargers. What’s the problem?

      • Docservlet

        I don’t understand what you mean by “They just removed the number 1 way to listen to your music”???

        The 3.5mm dongle is still there for those that like to reminisce in old technology and dongles from Apple cost $9. I’m sure you’ll be able to buy it for 3 bucks on amazon in a couple months.

        What’s the problem again?

      • Dongles are a waste of time for most though. It’s an inconvenience that didn’t really need to be placed on the end user. Apple is really good about spinning information to make it sound like they care.. but really it’s a business move to push their own personal standards. Did they use a normal bluetooth chip? NOPE! Why not? Because they said they wanted to regulate the power issues.. what they didn’t mention and could still happen is what the rumors were months ago about Apple placing beacons at concerts and other locations to block video/audio recording. It’s plausible this is a step in that direction. And as I said before.. bluetooth isn’t for everyone. It’s going to take some serious convincing to get people to move 100% to that. I’m good with bluetooth, I’ve seen the change.. but i do question their own chipset for an upcoming universal standard.

      • Docservlet

        I can’t attest for the inconvenience of a dongle. People said that the transition from 30 pin to lightning would be painful blah blah blah. That was a long time ago and I think we’ve all gotten over it.

        There are several other inaccuracies in your statement:
        – The iPhone 7 includes standard Bluetooth 4.2
        – Any bluetooth standard device can be used
        – I’ve heard of this beacon issue but it has NOTHING to do with using bluetooth. You’re still free to use the dongle if you want to record or whatever and there’s a built in mic.
        – They use their own chip based on bluetooth standards to enhance functionality. This doesn’t prevent you from using any other bluetooth device.
        – The W1 chip seems to enhance Class 1 range with battery life. It seems very efficient and will only get better in time. The Beats counterparts have massive battery life.

      • Rolf Bause

        Yeah, but the thing is: If you want to buy a headphone NOW, you most likely don’t want to use an adapter. But headphones are devices people sometimes have for many years and really learn to love. I don’t want to buy a headphone with lightning port, where I know exactly that I a) can’t plug it anywhere else and b) I won’t be able to plug it into my next phone either, if I decide to go with sth. else.

        And concerning adapters, I can still remember: The first iPhone had a headphone jack that wasn’t plain with the surface, so you basically had to use an adapter to connect a headphone with a bulkier jack.

        I absolutely hated that and it pissed me off, every time I put it into my pocket!

      • Docservlet

        This iPhone and future iPhones are not meant for you. There are technologies like AptX and AptX HD which deliver the same performance as wired headphones.

        I have no love for any headphone. I love convenience and wireless tech has always provided me this convenience for the past 10 years. So much so that I can’t use a phone being held to my face or with crappy nooselike headphones attached. That’s so old school. I don’t have to buy headphones with a lightning port since I can just slap a couple of adapters on it and leave them there if I’m really desperate for wires. They cost 9 bucks.

      • Don Walker II

        30 pin to lighting was one proprietary standard to another proprietary standard. I’m not sure a direct comparison can be made. Thats like saying BMW now makes their cars with square steering wheels instead of round vs BMW making all their cars use lava instead of petrol.

        P.S. My wired headphones have ∞ battery life

      • Docservlet

        It doesn’t matter if it was proprietary or not. You’re not actually making a point. reread what i wrote.

      • Don Walker II

        I lost enough brain cells reading it the first time.

      • Docservlet

        You were too idiotic to understand anything anyway

      • Don Walker II

        “Reread what I wrote”

      • Docservlet

        No need to. You’re too stupid to understand what I wrote anyway.

      • Don Walker II

        Thanks for the clarification. Get some rest, you have school tomorrow. All the best!

      • Docservlet

        You’re welcome. Get some rest, you have a lot of bending over to do tomorrow at work. Take care!

      • Don Walker II

        I’m not even upset. I’ll be exploring one of these two solutions. I’ll either buy a different phone when the time comes, or blast all my music over the speakers at full volume, annoying everyone around me.

      • Docservlet

        Sounds like a douchey move either way.

      • Don Walker II

        If your goal is to enlighten and not just win arguments, please explain your responses. Many of your comments are just vague. Thank you.

      • Docservlet

        Of the two “choices” you provided yourself, they are both douchey.

      • Don Walker II

        Thank you for repeating yourself. Good day.

      • ravinigga

        I agree also with u both for Apple there is already 900 million lighting devices. So there is a lot for Apple also sale of Bluetooth headphones,speakers etc are now higher

      • Rolf Bause

        That’s exactly the point.

      • Docservlet

        LOL…Rolf, you appear to be some kind of naive kid.

      • jakeopp

        This describes the situation perfectly

    • truth

      dont apple include adapters with it to plug any headphones into its lightning port?

      obv its one more thing to carry around and keep losin.. but u can still use the hedphones

      • eXoguti097

        Of course, but it’s not enough for people

  • wwian

    Q: My iPhone 7 battery almost dead. I want to watch a movie using lightning EarPods. How do I charge the phone & watch the movie?

    • DT

      Im sure there is gonna be a slew of 3rd party adapters.

    • Xee


      • Don Walker II

        Someone can’t read.

    • J3ff

      your not going to watch the movie…. Your going to charge your phone instead. Or get a set of bluetooth headphones and get with the times.

    • malhal

      perfect now you want something apple can sell you

    • Rob

      I don’t think I’ve ever been in that situation. However I do regularly charge my phone in the car and have it plugged into the cars aux port at the same time so the sat nav can be heard through the cars speakers / listening to music. Won’t be able to do that anymore

    • thunderqus

      That’s where another life changing innovation & inclusion of stereo speaker comes into picture!

      • Blip dude

        That’s probably not a smart idea in public

        EDIT – By that I mean a bus, train, coffee shop, library, etc.

    • :D

      There’ll probably be a dual connector coming out soon So you can charge and listen at the same time

    • lekwame

      who tries to watch a movie when their phone is dying ? thats just being technically irresponsible.

      • M_Hawke

        You didn’t answer his question.

      • lekwame

        If you can’t afford Bluetooth headphones maybe you shouldn’t have a premium phone.

      • jakeopp

        Holy stupid comments batman

      • lekwame

        So you can pay 650-950 for a phone but can’t afford 15$-50$ Bluetooth headphones ? If that’s the case our priorities are screw up sir.

      • Don Walker II

        Or…or…..oooor perhaps they spend several hundred on a decent pair of WIRED headphones………

      • Don Walker II

        People who can charge their phone and use wired headphones at the same time do.

  • Iskren Donev

    I am glad Apple had the stones to move forward. Wireless is the way forward, no question. If I had a dime for every minute I have spent untangling the cable of my EarPods I might very well have enough to buy the new AirPods 😀

    • Now they just need a full wireless charging solution, Not the rest you phone on the charging pad or put a charging case on it and do the same but.. Fully.Wireless.Charging. Like wifi.

      • Iskren Donev

        Very true. I’ve actually outfitted most of my mobile devices with Qi wireless charging cases. Makes life much easier.

    • Blip dude

      See, you just missed the point. It’s no question Wireless will be the future, but don’t b****slap your consumers by telling them that they also have to spend $160+ on crappy 5hr battery “AirPods” to be part of the “future.”

      • Docservlet

        That is both a reasonable price and reasonable battery life. Considering they are using class 1, this will be a good change.

        Jawbone Era single ear bluetooth sells for $130.
        Sennheiser Presence sells for $140.
        Bose Soundsport wireless sells for $150

        What’s your complaint?

      • Blip dude

        Complaint is even their new beats X headphones are better than these, as these are just $30 EarPods in Wireless form. That means possibly no better sound quality either. And for those who are just new to the tech and don’t need to be spending money for Bluetooth EarPods, this is a crappy introduction. Hell, at least the Bose Soundsport I can justify buying at $150.

      • Docservlet

        I’m not sure how you came to the conclusion that these are crapp? How do you know what the sound quality is like? They won’t be released until October.

        Also, you seem to ignore the Sennheiser presence with 140 retail and the Jawbone with 129 retail. These seem far inferior to the technology that Apple is providing with Class 1 wireless, ease of use and stereo sound.

      • Blip dude

        Oh I didn’t come to any conclusion, and of course I can’t come with any (in terms of the quality itself) until they are released, but this is based on websites that actually got invites to the event and were able to get a quick review of all the products out.

      • Docservlet

        Interesting. Patel from the Verge said that they sounded decent but the event was so loud that it was difficult to hear anything.

        Sennheiser is not inferior. I find that the Sennheiser works great for what it’s intended and that is priced at 140. AirPods seem priced very well considering their capabilities and relative to other devices that can’t perform half the functionality.

      • Ashy Larry

        You don’t have to spend anything. The iPhone comes with headphones. Sounds like you deserve to be b****slapped.

      • Blip dude

        If anything you’re the one that needs and deserves a b****slap for assuming I even need the lightning headphones to begin with. Yeah, I own Bluetooth headphones, but if you only knew, the 3.5 mm jack was used for more than just headphones.

      • DT

        Then why are you even complaining about wireless headphones that:

        1. You don’t need to buy
        2. YOU personally don’t even need

        Just feel like whining I assume?

      • Blip dude

        EDIT – Nvm. *facepalm* not even worth it. You assume whining is the only thing. Nice to know some people are just black and white.

      • DT

        “that they also have to spend $160+ on crappy 5hr battery “AirPods” to be part of the “future.”

        That is what you said. consumers dont HAVE to buy them.

        “If anything you’re the one that needs and deserves a b****slap for assuming I even need the lightning headphones to begin with. Yeah, I own Bluetooth headphones, but if you only knew, the 3.5 mm jack was used for more than just headphones.”

        They are giving you an adapter to use. For FREE. And you are STILL whining because it doesn’t suit YOU. I fyou dont like what Apple is doing, then move on! Its not complicated.

    • jakeopp

      Wireless has been around for a while, people have had a choice to use wireless or wired and apple made an easy way to use both. Sure, tangled wires can be annoying, but better than the alternative right now imo.

  • Are people crazy?, If you want a headphone jack freaking buy a phone with it. The new iPhone doesn’t have it so get over it.. My head phone jack doesn’t get used at all so I’ll be one who wont miss it..

    • Docservlet

      And if you’re really crazy about it, buy a few dongles!!! They’re 9 bucks on apple’s website and soon to be 3 bucks on amazon. Buy 5 and leave them all over if anyone is really a fan of wired headphones. I, for one, look forward to what they’ve packed into W1. Apparently it’s class 1 so the range is around 100 meters.

      • malhal

        BT audio compression sounds bad no matter the range. The question is if the W1 decodes MP3 and AAC transmissions then things will be different.

      • Actually the primary reason audio sounds bad on bluetooth devices is because manufacturers skimp on the hardware decoders (or DAC). While headphones that are plugged into the device can take full advantage of the chip in the phone, bluetooth devices cannot and must provide their own. More often than not, cheap bluetooth headsets with bad audio are due to this reason more than any other.

        I assume that Apple won’t be skimping in this area, but I suppose only time will tell.

    • Blip dude

      Good for you. Even though I own Bluetooth headphones and Speakers, my headphone jack still gets used daily. Sorry, but while I do completely agree that Wireless is the future, the fact of the matter is the future is not here yet.

      If Apple really wanted people to transition to Wireless easy and quick, they wouldn’t have pulled the BS stunt of selling their “AirPods” at a $160.

      • Docservlet

        You’re free to use any wired headphones. There is a dongle and the ability to buy and use several more.

        Apple is free to sell these at $160 and it is a reasonable price. If you consider that similar and most likely inferior bluetooth like the Sennheiser Presence sells for $140 and Jawbone Era sell for $130, then it’s a no brainer.

      • Blip dude

        And as someone who has used a 3.5mm dongle on iPhone before, I can tell you this is a horrible alternative. Let’s face it, this isn’t even about lightning, as Apple barely mentioned lightning compared to how much time they spent talking about wireless.

        As I have already stated, Wireless IS the future, but the future isn’t here yet and Wireless still sucks at this point. So far only the Sony H.ear on wireless headphones have a battery life that I can respect.

      • Docservlet

        With the advent of AptX and AptX HD, many wireless protocols are now being pushed that match or exceed wired standards.

      • The very minimum amount of data required to stream the average iTunes mp3 is about 3/10ths of a MB/s. Fortunately Bluetooth is about 100x faster than that clocking in at around 3.1MB/s. While this is laughable compared to wired speeds it’s more than enough to stream audio at the same quality we already enjoy.

        I think Blip Dude’s compliant is primarily battery. Personally 5 hours is too little for me as well and I’ll be waiting to seeing the new offerings in the beats lineup to see what they can offer battery wise before making the switch.

    • jakeopp

      Which means…

      Buy an older/outdated iPhone

      Switch to Android, which is hardly an option for some people who have invested in apple’s ecosystem

      • or Suck it up and stop crying about change.. Its all over the place.

      • jakeopp

        Why should they?

      • Because they don’t have a choice. Crying wont get Apple to put the jack in the phone.

      • Don Walker II

        Not buying the phone will.

      • Not buying the phone just leaves more for other people lol.

      • Don Walker II

        At the end of the day, it’s all about the money. If enough people don’t buy, they WILL find a way to fit that jack back in the phone, I guarantee.

      • I know what you were trying to say but if you think people wont buy it because a little jack they provice an adaptor for, for free you’re wrong lol. I thought the same when they removed the cd drive from the macbook line and you see how that turned out.. The majority of people just don’t care..

  • Sailor_V90

    Well I hope they find a way to reduce the radiation because according to my doctor using wireless headphones is pretty much microwaving your brain.

    • Docservlet

      I’m sure cellular is much worse than bluetooth.

      • Sailor_V90

        I’d imagine so, especially if you cling to your phone.

      • Don Walker II

        It most certainly is. It would be great to be able to plug in an aux cable and have the phone as far away as possible. I guess I’ll just settle for frying my brain either way.

  • Jamessmooth

    Makes total sense that they are ditching the headphone jack, I totally get that. But I’m surprised there wasn’t a wireless charging option. Or a Plus battery case. They must be saving that for 10th anniversary iPhone.

    • Sailor_V90

      That’s what I said. All this talk about going wireless but yet they fail to include wireless charging…the irony.

  • Steven Gouws

    Hey maybe next year Apple makes the iPhone 8 a wireless charging device?

  • Tony Trenkle Jr.

    I’m just waiting for the confirmation of the 3GB of RAM on the 7 Plus. *Crosses fingers*

  • Sailor_V90

    This also makes me wonder, is Apple about to remove the 3.5mm from all their products now and replace it with the lighting port?

    • Don Walker II
  • Dao Sasone

    If they provide an adapter then its the same as them not removing it at all. Users still has access to use 3.5. And for the 6/6s to not has ois is realy dumb for saying its due to the 3.5 jack. I mean its on the opposite end.

  • Chris

    I won’t be using/buying the EarPods so I am glad we can still use our “legacy” wired ones. My only complaint is that if they really want to be more futuristic and give us wireless accessories, they might as well have included wireless charging.

    The fact that I would have to charge my iPhone, Apple Watch AND EarPods is just not something I find consumer-friendly.

  • Albert

    I think it’s safe to assume that the next iPhone will have wireless charging, as the Apple Watch (and Samsung, et al.) have it. Apple is known to stall on implementing desired technologies in order to improve it

    • The problem is that “wireless” charging requires a wire to go to a puck that sits against your device. It would be more appropriate to call this connectionless charging. True wireless charging would allow you to charge a device just by being near the transmitter while your phone is still in your pocket for instance.

      My problem is that I frequently charge my phone at night and either watch something before going to bed, play a quick game or read something. Trying to hold my phone up while holding a cumbersome puck against the back side would be annoying beyond belief. I know some people love them for charging a phone at their desk or what not, but trying to actively use your phone while it’s charging is not nearly as easy as plugging it in. Imagine playing real racing and trying to do accelerometer based gameplay while holding a puck to the back of your phone to keep it from falling off.

      Personally I’d love to see true wireless charging, but I would be rather annoyed if Apple introduced the gimmicky “connector-less” charging we see today. It works for the Apple watch I’ll admit, but beyond that I’d be happier if they kept it away from my products. But that’s just my opinion.


      • Don Walker II

        Law of Conservation of Cables. I totally agree with you. It’s very difficult to remove all wires. As you said, removing the charging port and using “contact charging” still requires a wire. Removing the headphone jack has added 2 wires; one to charge the case that charges the headphones (or one to charge the headphones directly), and a short one to adapt wired headphones. I don’t think their excuse for antiquating the port is valid at all. Our use of electricity has lasted longer than 100 years and serves only one purpose, perhaps they will remove that next.

      • I’ll admit the dream is far off, although sometimes Apple’s patents make me think it may be sooner than we think. Like a recent patent for wireless charging built into the iMac to charge the keyboard and mouse for instance. Imagine if the iMac could also charge your phone while sitting at your desk?

        As far as the headphone jack removal goes, wireless has caught up with wired connections in terms of delivering audio and with more and more people buying wireless devices every year, and apple’s new drive to innovate in this area to make the process even simpler it’s obviously their goal that eventually everyone would use wireless audio. This trend I think started all the way back with AirPlay.

        Wireless audio, file transfers, video, handoff, continuity, and so on clearly indicate Apple’s drive to remove all this. Something that has been entrenched as a standard though for 100 years however is going to take time to wean and I think this awkward stage of lightning headphones and adapters is just the side effects of this.

        We’d probably agree that in 100 years it’s highly unlikely that people will have wired headphones. So the only real question is when should that transition take place? Apple thinks it’s now, but is it too early? I guess only time will tell. It will be an interesting year to keep an eye on 3rd part offerings that’s for sure.

  • mahe

    Naming water resistance as a reason to remove the jack is a bad joke …
    Nothing more …
    Next step for better water resistance: remove the lightning port, it’s just a hole 😉

  • Garmac

    My only issue is apple should have introduced a way to allow the phone to be charging while at the same time been able to use a wired headset… Or maybe introduce wireless charging… I don’t like the idea that now, if you’re on a flight, you have to choose between keeping your phone charged or been able to use your headphones… of course some will argue you can use a wireless headphones but sorry i don’t want to have to spend more money… and that won’t fix the problem of keeping the wireless headphones charged. I’m sure apple could come up with an adapter like the lightning HDMI or VGA adapters to allow headphone out AND been able to charge the phone at the same time…

    • Garmac

      Actually there are other devices that uses the headphone jack. I can think of a few like credit card readers, or devices like Canary that uses a headphone jack to upload configuration to the security device. I am sure there are many other devices out there… Good thing i still have some older iphones/ipads laying around…

      • Crim Nino

        And “thank goodness” apple included an adapter to still be able to use the listed devices. I mean after all why would I walk around with a portable credit card manchine plugged in to the wall?

  • Thomas

    Agree with what Apple eliminate old stuffs for the better. Like Ivy says, harder to design something for the better by removing stuffs. I can see the next thing on iPhone is removing Home Button for sure and perhaps 5 years later minimize the thicker battery for thinner battery that combines with solar technology 🙂

  • Riley Freeman

    apple has made some bolds moves and people have just followed them shortly after. They included an adapter so people should quiet down. The bad thing is you cant charge and listen to music with their adapter. Thats where they dropped the ball. They should have included one that allows you to do both.

  • M_Hawke

    We won’t. 🙂

  • M_Hawke

    Just a bunch of PR hooey. Really a lame bunch of attempted justifications for the move. That single jack port held up so many technologies? LOL Then they don’t have very creative engineers working for them, do they? 100 year old technology? Well, hey, some things work so well they don’t need to be changed just for the sake of changing them. If you’re going to kill the headphone jack, at least don’t insult our intelligence. Don’t get me wrong, I like wireless, but I dislike clumsy implementations. And highway robbery, too, at $150.

    • Considering all the innovative things we’ve seen over the years from Apple with multi touch screes, screens that respond to pressure, multi-toned camera flashes, a very thoughtfully designed fingerprint sensor and more I don’t think it’s fair to say there aren’t any creative people there.

      It is a limited space with more stuff being crammed into it every year and if you’ve ever opened an iPhone up you’d realize that compared to other components it does take a LOT of space.

      Eventually wireless will be the future and with many people already using bluetooth headphones Apple is trying to push people that way now. Also, considering all the tech in the headphones $150 seems like a very reasonable price. Especially when compared to similar products. Remember they have their own wireless chips, their own infrared system, Microphones, DAC, amplifiers, batteries, speakers and more. But not only that, Apple isn’t known for skimping on hardware quality either. These aren’t going to be $20.

      But you mentioned you disliked clumsy implementations. Can you share what those are? Because everything I’ve seen in this transition has seemed very thoughtfully done. Perhaps not something that I’ll immediately rush to take advantage of, but very well thought out and I’m excited to see where they take it.

      • M_Hawke

        Creativity, as in coming up with new ideas and implementing them, is not to what I am referring. I am referring to the creativity of an engineer to solve problems.

      • I guess it depends on your perspective. Apple’s engineers probably think that between the new internal layout (minus the jack) and the new wireless innovations with the W1 chip, this would be a display of creativity of the engineer to solve problems. The problem is, Apple is looking at a different problem than us.

        It’s an odd analogy, but Steve Jobs once said that customers don’t know what they want until we show it to them (speaking of the iPod). Customers at the time wanted a CD player that wouldn’t skip, or a tape player that wouldn’t eat their cassette but Apple gave them a more compact digital player that could hold 1000s of songs with 0 of the traditional problems. It was obviously the future, but it also meant that some people (especially who’s audio collections were on cassette) had to repurchase songs or sometimes get expensive equipment to convert their audio to digital and it was a painful transition. In the end it was worth it, and a lot of innovation and engineering creativity went into the product. But for some at the time, it was a gimmicky tool that didn’t solve their immediate problem and was just out of touch with perceived needs. Remember all the concerns people had with digital music and not trusting it when it first exploded onto the scene?

        I think Apple is looking at the wireless industry and seeing what they perceive to be the future, however it’s an industry that can’t compete with wired headphones as they need a lot more components crammed into them all of which raise the prices. Demand for wireless is also such that the prices to manufacture or the drive to innovate isn’t where it could be either. I think Apple here is trying to innovate in a way that gives customers access to their current technology, but I think they are more focused in getting us all to what they see as the future even if it means some painful/awkward transitional times along the way.

        Time will tell if Apple’s right this time or not. It’s highly unlikely that anyone will have wired headphones in 100 years from now. So the only question is when is the transition going to happen? Apple seems to think the time is ready. Who knows? I’m interested to see what happens over the next year.

      • M_Hawke

        Wow, you sure have a lot of thought on the matter, more than I want to read, no offense intended. As much as I read, though, yes. Jobs was correct about that for some things, but he forgot and had to realize that sometimes, the customer DOES know what it wants. Like a large screen. And a stylus. And a mini iPad. And other things that Apple yet has to offer.

        Have a good one!

      • True I do tend to talk a lot. Sorry for that and no offense taken 😉

        One thing to note quick is that Jobs actually never had an issue with the stylus. He hated the idea that you’d be required to use one which at the time 99% of all devices did. iOS was instrumental in pushing a truly touch optimized OS from start to finish. Wasn’t the first, but it became the gold standard immediately.

        Also, immediately after the iPhone 1 He tried making a 7″ iPhone mold and experimented with different sizes and determined that he couldn’t make something larger until technology allowed them to thin the phone and lighten it enough.

        So sometimes Apple agrees with the customer too, but has a reason for holding something cool back.


  • John

    I think the biggest problem with the removal would be with people that listen to music in their cars with an aux cable and have a long commute to work. Typically the phone would be charging as well while the music is playing. Someone isn’t going to buy a new head unit or car for that matter just because Apple has courage.

  • nonchalont

    Yeah, I agree with Apple on this. I haven’t used the old jack for years now. I stream everything wireless. That’s just me though, I can understand some may still prefer it, like the floppy drive or CD-Rom. …I say “Hit the road Jack!”

  • jakeopp

    “Just sitting there taking up space”

    Yes, everything inside the phone takes up space. Many of us had a use for that specific space…

    • DeAndre Enrico

      Ding ding ding. We have a winner.

      The truth is, Apple could have put everything they put into this phone and kept the headphone jack. They are making excuses because they did it for money.

      If they were looking out for the consumer, they would have made the phone a tiny bit thicker, just enough so that the camera is actually flush with the body instead of sticking out, or even a mm thicker than that so the body protects the camera a bit, added even more battery life, and kept the jack.

      They still could have bundled lightning headphones. They still could have unveiled Airpods. They still could have water proofed it and fit everything inside the slightly thicker body and it would have been perfectly fine.

  • jakeopp

    People like having the latest and greatest. Apple has forced their users to accept what is a painful compromise for many. I can’t blame them, I spent a decent amount on a nice pair of earbuds a few years back. Replacing them with a good pair of (likely pricey) wireless headphones, or using an adapter would be a lousy choice to have to make.

    Adapters suck (even though apple loves them on all their products these days)

  • omakad

    I think like with everything else people will complain about the change for few months and then they will forget that it was ever there. Adapter is $9 which is much better then typical $29 adapters from Apple. Personally I have switched to Bluetooth headphones couple years back and never looked back. Soon enough everyone will as the tech become cheaper. For everyone else just leave the adapter plugged in to your headphones wire and you will never see the different.

  • Docservlet

    LMAO! It’s hilarious how idiotic you seem to be. You can still plug it into the adapter. Not only that but only a dips hit like you would be walking around with that thing on his head. So my Beats and Bose and Sennheiser can screw your crummy ass cheap beyerdynamics simply from the point that they aren’t obnoxious garbage. I would rather pay more for wireless convenience than to lug that garbage around in it’s own suitcase.

    • Rolf Bause

      Beats and Bose are both just high level consumer crap, although Bose is a lot less crap than Beats, I’m gonna give them that. No real musician bothers with these. You are absolutely showcasing, that you don’t even have a clue, how good reference headphones should even sound like. You’re nothing but a style bitch. And it goes without saying, that you’ve probably never heard magnetostatic headphones in your life…

      Nobody, who knows something about sound, would name, what you just named here, in that particular order ;). Only decent brand in your list there is Sennheiser. But let me name a few: Audeze, Beyerdynamic, Ultrasone, AKG. These are decent headphone brands.

      • Docservlet

        Stop being a moron and listen to yourself. What you’re showcasing is the fact that you can’t understand basic english. The point was that people are free to listen to whatever they want. This isn’t some kind of tyrannical regime run by dbags like you. Your reference headphones are junk that no one gives a rat’s a$$ about.

        Beyerdynamic is overrated junk that only an idiot like you would be stupid enough to spend money on. You seem to be the most gullible idiot on the planet.

        Audeze, Beyerdynamic, Ultrasone, AKG – ALL CRAP.

        Anyone who knows anything about sound knows that the list above is overrated junk meant for posers and dbags who think they’re somebody when they’re really nobodies. 😉

      • Rolf Bause

        Man, you should really listen to yourself. „The point was that people are free to listen to whatever they want“ – I find this especially ironic, since you are propagating Beats headphones that will be only connectable via lightning. Real freedom dude.

        Haha, and Audeze are about the best headphones money can buy. But to know that, – you would actually have had to study a frequency response, impedance, phase and impulse response diagram in your life. If you only knew what these were and what they do, right ;)?
        Like I said, you clearly never heard planar magnetic headphones in your life. They actually even make headphones with lightning btw – but they give you the freedom to CHOOSE which connector you want to use…

        Dude, your uninformed opinion is really an embarrassment to the both of us.

      • Docservlet

        LMAO!! You moron trolls are hilarious…you should really read what you write before you write it. That way maybe you’ll see how big an idiot you are before you finish.

        No one is propagating Beats moron. People are free to use Beats, Bose, or any other junk they want to connect. There’s an adapter dipsh-it.

        Audeze are absolutely overrated garbage but you would know that if you had a couple of brain cells to rub together. Poor mids, woeful highs, and all wrapped in a price tag that makes idiots like you think they’re worth something.

        Do us both a favor and stop licking your own rear like some neurotic dog. Then you might have time enough to actually understand that nothing is preventing you from using the cheap crap you own because there’s an adapter.

        If you’re such a dbag about sound quality, iPhone isn’t your platform in the first place. Every encoding method that’s standard on iPhone is lossy. And lossless is a pain to load through another app.

        In short, you’re a ridiculous moron who needs to get better informed.

  • illnagas

    my issue is that they essentially replace the jack with nothing. I don’t really care about taptic engines, marginal water resistance, and a camera upgrade thats only available for the phablet model. “Becuz old” isn’t really a compelling argument and neither is the delusion that Apple is helping everyone by removing the headphone jack.

  • racerhomie2

    One day we will tell our kids, that we had a HUGE round connector on our devices for Music ,and they will be like ,why not Wireless?

  • Roland G

    My issue with a decision is Steve Job’s mission statement of “customers do not know what they want, we have to tell them” is being forced on everyone. Apple made this change to please Apple, regardless of customers. And as some of you stated: after a while the industry and consumers will have to be ok with this drastic change of Apple deciding the the 3.5 is a dinosaur. Just force it down our throat.