Apple files trademark applications for “iSight Duo”, “A10 Fusion”, “Depth” and “Writeboard”

By , Sep 7, 2016

Apple trademark filings iSight Duo A10 Fusion

Trademark lawyer Brian Conroy today discovered some additional trademark filings by Apple, including one for something called “A10 Fusion” and the other for “iSight Duo”. Both of these trademarks were filed for on June 8, 2016 in Brunei. Additionally, Apple also filed for “Depth” and “Writeboard” trademarks.

The iPhone 7 Plus is said to have a dual-lens camera that should allow for true optical zoom and possibly the ability to refocus images after they have been taken.

The new trademarks were originally discovered by MacRumors reader Ryan Simmons. “iSight Duo” is most likely the marketing name for the iPhone 7 Plus’s dual-lens camera system. The “Depth” trademark could also have something to do with the iPhone’s camera, but we’re just speculating here.

The “Scribble” could presumably be for an Apple Pencil feature on the iPhone that Tim Cook hinted at in a May interview with an Indian TV station. Keep in mind that in some jurisdictions it’s too easy to file a fake trademark application.

“I’ve no idea how easy or otherwise it is to make a fake trademark application in Brunei, but the fact the applications are in Apple’s name and that are purportedly filed by local legal representatives certainly lends some legitimacy to them being real and genuine,” said Conroy.

Apple has also filed for the following trademarks:

  • iPhone 7
  • iPhone 7 Plus
  • Iris Engine
  • Touch Bar
  • Smart Button
  • AirPod Case
  • Tap to Replace
  • Raise to Wake
  • Digital Touch
  • The Future of TV is Apps
  • Home Hub
  • Planet of the Apps
  • macOS Sierra
  • Swift Lab
  • Progress Card
  • Breathe
  • Smart View
  • Rich Links
  • iBooks Storytime
  • Control Strip
  • Metal
  • EarPods
  • Today At Apple
  • Swift Playgrounds
  • Smart Connector
  • Genius Grove

I think there’s no longer any doubt that the new iPhones will be called “iPhone 7” and “iPhone 7 Plus” and have a dual-lens camera system dubbed “iSight Duo”, powered by a dedicated engine inside Apple’s in-house designed A10 chip.

Source: Brian Conroy

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  • Writeboard… Okay yea I definitely think the pencil will at least on the Plus model of the iPhone.

  • Ángel Javier Esquivel

    2 hours to go and this names make me believe the Keynote will be fiyah.

  • Ashy Larry

    A10 fusion? Hmmm… this got my attention. I’ve only seen fusion mentioned with hard drives and ssd’s.

  • leart

    the event has started..

    • Mike M. Powell

      248gb model price?

  • :|Alain|:

    I’m really intrigued by this A10 Fusion. An hour and a half to go!

    • They probably just fused the processor and motion coprocessor…

  • Bugs Bunnay

    They filed a trademark for metal? METAL???

    • m/

    • Xee

      They are going to trademark you next 😛

      • Bugs Bunnay

        T_T no. Not me

    • igorsky

      Is this post a joke? Metal is a programming language that they created.

      • Bugs Bunnay

        Metal, my friend, is not just a programming language. If you’d like you may look up metal.

  • correct me if I’m wrong….They are trademarking METAL? the word or the software im confused.