Apple Louisiana flood relief iTunes screenshot 001

Apple is tapping into its vast base of hundreds of millions of iTunes accounts with credit cards on file to help collect donations to the American Red Cross in an effort to help victims of the flooding in southern Louisiana, which has forced thousands of people out of their homes. Banners on the iTunes and App Store and Apple’s U.S. website went live Friday, with donations to the American Red Cross available in $5/$10/$25/$50/$100/$200 tiers billed directly to your credit card.

iTunes credit cannot be used to donate money towards the flood relief effort. The full amount of each donation goes directly to the Red Cross.

The flooding forced thousands of people out of their homes, causing significant property damage on more than 40,000 houses in the region. It’s the worst natural disaster in the United States since Hurricane Sandy, according to the American Red Cross.

To make a charity donation, follow this iTunes link.

  • Agneev Mukherjee

    Oh! Steve wasn’t philanthropic at all, I loved him being that.

  • IllFollowTheSun

    I’m not sure I trust the Red Cross. I wish they weren’t the “go-to” every time there’s a disaster.

    • Ahmed B

      When we had the wildfires in Fort McMurray, AB Canada a few months ago, the Canadian Red Cross really helped us. They’re still helping us to this day. Our house burned down and we were evacuated for at least 2 months with no place to stay. They gave us free accommodations and other financial help. All of us are really grateful to them and all the people that donated. It really made a difference and I’ll never forget it.

      • IllFollowTheSun

        That’s really cool. I just worry about things like the reports out of Haiti. I wonder if Canadian and US Red Cross have different management? I would assume so. Anyway, thanks for the comment, I’ll take another look before I judge.

  • Abhinav Chaudhary

    I donated 10$. Now I need to skip buying 2 cigarette packs.