Will overhauled MacBook Pros debut alongside iPhone 7 in September or in October?

By , Aug 10, 2016

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In an article this morning, Bloomberg’s Mark Gurman rehashed much of the previous rumors regarding Apple’s widely expected MacBook Pro refresh with Touch ID, AMD GPU, an OLED touch strip replacing the row of function keys and more. As per the report, these new MacBook Pros “aren’t likely” to debut alongside the new phones at the September 7 iPhone media event.

Which brings me to our question of the day: will the new machines launch in September, October or maybe even later? Let us know what you think in the comments.

First and foremost, it doesn’t make sense from a marketing standpoint to unveil two major hardware refreshes simultaneously (though Apple’s done just that in the past). In and of itself, the iPhone 7 is a big enough news to warrant a media event of its own.

Given the pent-up demand, the rumors and the fact that the next-generation MacBook Pro is apparently the most significant refresh to Apple’s professional notebook family in four years, I don’t see how the new MacBook Pro could debut alongside the iPhone 7.

Were Apple to unveil both the new phone and notebook next month, press coverage of the notebook would inevitably get drowned in a sea of iPhone 7-related news. Let’s not forget that—in most cases—Apple prefers holding two media events in the Fall: one in September, solely dedicated to a next-generation iPhone (occasionally with other hardware refreshes), and the other in October, usually for new iPads and Macs.

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In September 2014, Apple launched the iPhone 6s and previewed the Apple Watch.

However, the iPad Air 2 and the 27-inch iMac with 5K Retina display debuted at another event, in October 2014. Mind you, the same “iPhones in September, Macs/iPads in October” pattern can be traced back to calendar years 2013, 2012 and 2010.

On the other hand, the September-October timeframe broke last year as Apple launched a bunch of updated hardware at a single mega-event in September—the iPhone 6s, the new Apple TV, the 12.9-inch iPad Pro—without a second event in October.

Given the 2015 release schedule, we can speculate that the new MacBook Pros might arrive alongside new iPhones come September 7. But if history is anything to go by, the refreshed notebooks (and maybe a next-generation Apple TV?) should see the light of day at a media event of their own, in October 2016.

When do you expect new MacBook Pros to be unveiled, during the iPhone 7 presentation next month or at a separate media event some time in October?

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  • Pretty sure they’ll bundle the phone and watch together at this event along with software updates IOS 10, Watch OS3, possibly another Apple Music update along with mentioning fixes to iTunes. Then in October they’ll release the new macs, ipads and software updates for both along with possibly IOS 10.1

    • Tommy Gumbs

      Yea……you should of written the article because what you wrote sounds about right….at least plausible.

    • Iskren Donev

      Yep, event one: iPhone-Watch-TV, event two: Mac-iPad. I remember several years when the iPad and Mac announcements were bundled together so it makes sense.

    • Anonymous

      So it’s not that I do not think your idea will pan out, but to consider the opposition maybe apple would use the iPhone event to announce the new MacBook Pro, as a way to help shield the media from bashing over the lack of the iPhone audio jack… this is also assuming they do remove the audio jack. What do you think about that?

      • That could happen as well, there’s going to be some “heat” from people because of the audio jack. But I don’t think you’ll hear it from the crowd at the event itself. Now in reviews for the device it’s going to be a heavy hitter. I have no doubt in nearly every review it’s going to be front and center. I can definitely see Apple poking fun at the leaks for the jack, simply because Samsung threw the gauntlet down about it being included on their new device.

  • Apple would never combine iPhone release with a major Mac release. That would be a sacrilege. Steve would explode.

    • I feel like this year’s iPhone will break 2-year refresh cycle of iPhones by seeing only minor, mostly-internal upgrades for the iphone rather than a full hardware redesign. That being the case, it makes sense to balance this potentially disappointing news with a major macbook upgrade. We’ll just have to wait and see.

  • I hope the macbook line finally let you change the keyboards backlight color..

    • mrgerbik

      doubt it… not apples thing to allow much user customization

      • I know, I hate that part.. But we’re getting there with more color options i.e. black, gold, rose gold, and white.

  • Bugs Bunnay

    Well they better think of something because just the iphone 7 release isn’t gonna bump their stocks up

  • Y2J

    I want a gold MB Air

  • Alex Wilson

    Well no mention of new macs yesterday. Wish I knew when the refresh was coming, seriously need to replace my 2007 iMac.