Facebook Reactions image 001

Facebook on Wednesday announced a move that has been long in the making: the company is extending the functionality of its ubiquitous Like button with six different reactions that help describe users’ mood and express how something they see in the News Feed makes them feel.

Available to all users globally across all mobile and desktop platforms, the six new reactions—Like, Love, Haha, Wow, Sad or Angry—can be applied by holding down the Like button on mobile or hovering over the Like button on desktop.

Facebook says it’s been testing these reactions in a few markets since last year, and have received positive feedback so far. “We understand that this is a big change, and want to be thoughtful about rolling this out,” said the firm.

“For more than a year we have been conducting global research including focus groups and surveys to determine what types of reactions people would want to use most,” notes Facebook. “We also looked at how people are already commenting on posts and the top stickers and emoticons as signals for the types of reactions people are already using to determine which reactions to offer.”

Starting today, these six reactions are available to all Facebook users around the world. According to Facebook’s Product Manager Sammi Krug, applying a reaction tells the Facebook algorithm that you want to see more of that type of post.

While Facebook will in the beginning treat every reaction as a Like. Over time, as the algorithm learns how the different reactions should be weighted differently, your reactions may affect what you see in the News Feed.

Additionally, Facebook Page owners will be able to see reactions to all of their posts on Page Insights. Facebook has confirmed that reactions will have the same impact on ad delivery as likes.

Source: Facebook

  • iPhoneWINS

    here comes the crying

  • QuarterSwede

    I love when articles like this come out and the app/backend hasn’t been updated yet. Holding down like on the iOS Facebook app does nothing yet.

    • iPhoneWINS

      works now

      • QuarterSwede

        Not for me. I read on Macrumors it’s a rollout. That’s what’s missing from this article.

      • QuarterSwede

        Looks like it takes killing the app and reloading.

    • It shows on mine in the UK. But only works on friend’s posts, not pages.

    • Elias Chao

      I can use them both on iOS and the browser on my MacBook.

  • 5723alex .

    “these six reactions are available to all Facebook users around the world.”..

    And the icons captions are only in English ?

  • Douglas L. Warren

    it also only works on the initial post…. not comments

  • Renato

    isn’t this available for months now?