Wearable maker Fitbit on Wednesday announced a brand new activity tracker with fashionable design that gives you the ability to swap bands.
Featuring five days of usage on a single charge and a selection of bands, including leather ones and a stainless steel bracelet, Fitbit hopes to appeal to the burgeoning market of stylish tech gadgets that are worn on one’s body.
The Alta has the usual assortment of movement-tracking sensors and includes a slim touchscreen OLED display that shows basic stats and notifications relayed from a smartphone.
Designed with a satin finish and featuring a stainless steel body, this wearable accessory tracks everything from sleep to your running sessions and workouts, while providing smart notifications on your wrist and a suite of new activity features.
Like Fitbit’s new $200 Blaze activity smartwatches, the Alta implements the company’s SmartTracker software functions that automatically detect and record your exercise and sleep routines.
The device tracks steps taken, distance travelled, calories burned and active minutes. A companion smartphone app allows users to set their weekly goals. Like the Apple Watch, the Alta will give a user reminders on when to move.
Here’s Fitbit’s promotional video highlighting the Alta’s features.
Like other Fitbit bracelets and activity trackers, the Alta pairs with an iPhone over Bluetooth to relay notifications for incoming calls, text messages and calendar alerts.
The Alta is available for pre-order starting today directly from Fitbit in Black, Blue, Plum or Teal color choices, and is priced at $129.95. Depending on your chosen customization options, your Alta will ship in March or April.
You can also pre-order it from tomorrow at Amazon, Best Buy, Brookstone, Dick’s Sporting Goods, Nordstrom, REI, Target, The Sports Authority, Verizon and Walmart.
Swappable bands start out at $30 for rubberized versions and $60 for leather versions and go all the way up to a $100 for the stainless steel metal bracelet option. Alta Gold and Tory Burch Designer Collection bands will be coming soon, Fitbit said.