Apple Music hits important milestone as it reportedly passes 10 million paying subscribers

By , Jan 10, 2016

Apple Music teaser 001

Newsflash: Apple Music is not the failure that naysayers were rooting for it to become. Citing people familiar with the matter, The Financial Times newspaper reported today that Apple Music has passed ten million paying subscribers after just six months in existence.

If true, the service, which launched in more than a hundred countries in June of 2015, now has half as many paying customers as Spotify, which has been in the streaming-music game for years now.

At its current growth rate, Apple Music has “the potential to be the leading music subscription service sometime in 2017,” said Mark Mulligan, music industry analyst with Midia Research.

By comparison, Spotify had 20 million paying subscribers for its streaming music service as of June 2015.

Apple Music is free for first-time users during the first three months, after which customers can continue to use the service for a flat monthly fee of $9.99 per month, or $14.99 for a family of six.

One thing is certain: after Apple passes Spotify—and it’s a matter of “when”, not “if”—the music industry is going to experience an even sharper decline of downloads.

Source: The Financial Times

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  • iBanks

    I’m proud to be a part of that milestone. Apple Music is much better to me than my experience with Spotify and I was using that for free.

    • Don’t kid yourself, Spotify is better than Apple Music in so many ways. I use Apple Music because of its cheap family pricing and deep integration with my iOS devices but I’m well aware it’s inferior to the competition. There is however a lot of potential.

      • Jake Platt

        I certainly don’t think he is kidding himself. I too have found Apple Music far better than Spotify, not only for the genre of music I listen to but its overall implementation and integration into my device. People have different wants and needs from music streaming services and no-one is kidding themselves in feeling that Apple Music is preferable to the competition.

      • bananachange

        I’ve had both Spotify and Apple and I think Apple is superior. With Spotify I only created playlists that even bored myself once I got in the car. Apple somehow helps me find really good music, their usability is nicer and more complex which I think is perfect for forward thinking/future of cloud music streaming… Their playlists are perfect, and I find myself listening to whole albums again (as intended by the artist), something I never did with Spotify.

      • iBanks

        Lol! Kid myself? Surely can’t be kidding myself if I choose to pay for an service that I can technically get free and have been getting free for years. Apple Music is much better to me and for me.

  • (JailbreakQA) King Shoot

    10 million paying, 9.9 million of those have automatic renewal.

  • I’m one of these 10 million users. It’s far from perfect but having access to 90% of music at your fingertips is amazing

    • As a former Spotify subscriber, I signed up for a free trial and decided the service was worth the money and am a happy paying subscriber. I don’t think I’ll ever sign up for another streaming-music service, or at least not for as long as I’m in the iOS ecosystem

    • Tommy Gumbs

      I also switched. Though, there are things I miss about Spotify ( subscription holder), there are many aspects of Apple Music I also enjoy. Overall the experience is improving and so is Beats 1. I do not anticipate canceling my Apple Music Subsription.

    • Marcus

      I agree with it being far from perfect, but it’s nice having my iTunes Library and Spotify Music merged together.

  • Franklin Richards

    I’m part of the 10mil but I hope Apple improves the app. It’s a mess.

  • AlphaPoppy

    I love the subscription as well but I just hope they fix most of the issues and at least improve the design alittle bit better.

  • Alex-V

    i´m also in….for me it was the old question streaming music yes or no…i looked on many pro and cons article. also its the end of my car mp3 cd player…now i need an bluetooth or apple car play radio…at the end..i must say…i stay with it…as its not the music alone also i can easy make my kid smile on a long car turn with some kids music or story… (also i looked on my old cds and the most have scratches and so on ..lol )

  • johnsm

    Apple’s online services are a mess… an example is itunes match + apple music

  • mrgerbik

    Spotify + jailbroken iPhone + Anywhere! + Minimal Hosts Blocker > $10 a month

  • Don Won

    I just left Apple Music before my subscription renewed. I think it is a mess but I do enjoy the colorful animations within created playlists. I have Spotify at the student rate of $4.99 so it came down to dollars and cents for me ultimately. Also, I enjoy the way the music crossfades within Spotify which is the game changer for me.

  • Jason B

    I joined the bandwagon and left Spotify. I really liked Spotify, but there were issues when using it in offline mode, which is what I do 90% of the time. Apple Music always works in offline mode, which is nice. When you have to redownload your entire offline music collection, you will appreciate Apple Music’s integration to your device, and not having to unlock your phone every 2 min to allow it to continue downloading content.

    I do wish AM would figure out how to catch duplicates in playlists though, kind of annoying…

    • Niclas

      Auto lock – Never.
      Plug in power.
      Sync.
      Done.