iPhone 6s Penelope

Apple has posted two new advertisements on its YouTube channel to highlight features found on the iPhone 6s. The first spot, entitled “Hey Siri”, is a 30-second clip aimed at showcasing the revamped hands-free voice assistant functionality. The second spot, entitled “Ridiculously Powerful”, is a longer 1-minute ad that shows off the speed and power of Apple’s latest flagship phone.

Both new spots can be found over at Apple’s YouTube channel, or you can continue reading to check out the embeds. What are your thoughts on the ads? Do you find them effective?

Hey Siri


The Hey Siri ad features a guest appearance by actress Penelope Cruz. Apple’s goal with this ad is to showcase the usefulness of the M9 Motion coprocessor assisted feature.

Ridiculously Powerful


Ridiculously powerful is all about showing off the speed and power possessed by the iPhone 6s, whether it be browsing speed, or the ability to fuel high performance games and photography.

I’d say both ads are reasonably effective, but I prefer the Ridiculously Powerful spot. Which ad is your favorite?

  • Merman123

    I think Apple thinks Siri is more powerful than it truly is

    • RafaelMelo

      I bearly use Siri, not to say never

    • Manuel Molina

      Lol. She still can’t tell time from me.

  • Jayy

    I think the most I use Siri for is Sports scores and if I’m on the go picking a particular artist for music I want to hear.

  • Cristian B

    I’d smash son

  • bllackghost

    what was the name of the game that showed up in second 00:28 ??

    • Chinch07

      Vain Glory

      • No it’s not Vain Glory! The UI and the battleground is different.

    • nocode

      what about the rally game?

      • Wild2nite

        Need for speed no limits

  • Omar Ruiz

    i honestly use siri for a lot of the things i do on my phone. i do feel like it has A LOT of underrated features that people haven’t tried out, but it does need to step its game up.

    • diggitydang

      Would love some examples in case I’m not using Siri the way I should be!

  • Unknow Unknow

    Fuckking ads are soooo fuckking badddd makes me hate the brand

  • TechnoBuff

    Siri is powerful but a lot of people dont seem to use it often, which helps it to get better, i think Apple should devote some time on highlighting what Siri can do.
    More training online about its potential, it is underutilized frankly

    • And the examples given in the ad are all useless. Most people still dont use Siri to set their alarms, or set a reminder. They still follow as shown in the ad – asking Siri dumb questions!

      • TechnoBuff

        I agree,
        I think Apple needs to do a better job and show the potential of Siri,
        Personally Apple is not really good at highlighting the strengths of its products.

      • diggitydang

        Setting alarms and reminders (along with timers) are what I precisely use Siri for, actually. But not for too much else. Occasionally, I’ll try and ask her to play certain play lists so I can be hands free in the car, but most of the time, she can’t find it.

  • diggitydang

    I don’t know why, but I find the whole premise of “nothing has changed except everything” to be incredibly irritating. I think it’s the narrativethat rubs me the wrong way. It’s like a snobby, sarcastic, know-it-all talking down to people (which is ironic because that’s what Apple, as a company, is accused of being, but not an image that is flattering that they would want to emphasize it). Apple ads have taken a bit (a LOT) of a nose dive in the last couple of years. The last smart ad they did was “Misunderstood” where the kid at Christmas looks disengaged but he’s actually recording video of the family. Since then, it’s been really uninspiring.

    • TechnoBuff

      I completely agree with you. They either need a new ad agency or overhaul their marketing dept

  • Bronson

    Anyone know what the speedometer app is called from the “Ridiculously Powerful” add? Seen around the 3-6 second mark.

  • Tommy

    How can I get siri on my new iphone 3gs just picked it up from the att store

    • Siri is not available for iPhones older than iPhone 4S

    • Kaptivator

      Take it back to the ATT store and then ask them for an iPhone 6S. Man, I hope you are joking.